bxc visualis ar

Augmented Reality

What we do

Our clients

Entrepreneurs of the Year

Winner of the prestigious UK Search Award for Best Local campaign

The national competition recognises excellence in digital marketing

Judges of the awards included directors of Google and Yahoo!

The campaign included elements of SEO, PPC and social media advertising plus many more elements of online marketing.

Adido were also finalists for another award for PPC

Industry experts

Accreditations with many leading industry bodies

Adido Academy delivers training & seminars to a wide variety of businesses and events.

‘Bringing the physical and virtual

worlds together’

Introduction

‘Mobile augmented realityto generate 1.4 billion

downloads by 2015 as major brands embrace the concept’

‘Enterprise apps with AR elements are expected to

account for the third-largest proportion of revenues by

2015’

Source: Juniper research: Mobile augmented reality

Introduction

Differentiate yourself from your competitors

Connect in an exciting new way with your consumers

Target a new audience

Integrate your communications

Re-invigorate offline material

Aurasma

Adido uses Aurasma technology and partners with this leading AR development company

Using the Adido VisualisAR development studio we are able to create exciting, unique communication material that increases engagement with your consumers

What is Aurasma?

Image recognition for mobile devices, which overlays the virtual world

Aurasma can place images, video and 3D models within a location activated by a trigger image

Future or fad? - It is down to advertisers and brands to make the experience engaging, entertaining and rewarding

Who uses Aurasma?

…and over 3500 others

How it works

Image recognition overlays a virtual

image/video/game/3D model over the

Trigger image which can then be clicked

for further content and interaction

Reasons to use AR

Increases touch time and engagement with your brand

Puts your product into the hand of the consumer

Scientific evidence that by simply touching a product for a few seconds an attachment is created

Has potential to be placed in almost every business’s internal and external communications

Uses

Print-based mediaBrochures, training material, press advertisements

Events, exhibitionsLarge screens at events, increase stand dwell time

Point of saleDrive footfall, bring POS to life, interactive kiosks, store fronts

Website & digital marketingIncrease linger time, physically demonstrate your product

Mobile & M-commerce Immersive augmented reality experience

ExamplesFashion

Examples

Examples

Examples

ExamplesMusic, art, movie

Examples

Examples

Examples

Examples

ExamplesSport

ExamplesSport

ExamplesSport

ExamplesSport

ExamplesSport

ExamplesElectronics

ExamplesCar

ExamplesCar

ExamplesCar

ExamplesCar

ExamplesCar

ExamplesFood, Drink

ExamplesCar

ExamplesCar

ExamplesCar

ExamplesTravel

ExamplesTravel

ExamplesTravel

ExamplesOther

Aurasma options

Aurasma channels

Subscription option for ‘Auras’

Users sign up to your personal channel and access all available Auras

This subscription can be activated from your print material, website, SMS, email, or by searching for your brand

Super Auras

Publicly available accessible through the Aurasma app

Restrictions apply for public status but accessibility is easier

App development

Create a skinned app of the technology

Use own branding, colours and style

Available to download from App store and Google Play store

All auras are set to default for anyone who downloads your app

Opportunity to sell on to partners

Measurable

ROI from augmented reality can be measured in many ways:

conversion to direct sales

click through rate

dwell time

brand awareness

PR

social media

t: 0845 260 2343w: www.adi.doe: info@adi.do

© Adido 2012

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