bxc visualis ar
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Augmented Reality
What we do
Our clients
Entrepreneurs of the Year
Winner of the prestigious UK Search Award for Best Local campaign
The national competition recognises excellence in digital marketing
Judges of the awards included directors of Google and Yahoo!
The campaign included elements of SEO, PPC and social media advertising plus many more elements of online marketing.
Adido were also finalists for another award for PPC
Industry experts
Accreditations with many leading industry bodies
Adido Academy delivers training & seminars to a wide variety of businesses and events.
‘Bringing the physical and virtual
worlds together’
Introduction
‘Mobile augmented realityto generate 1.4 billion
downloads by 2015 as major brands embrace the concept’
‘Enterprise apps with AR elements are expected to
account for the third-largest proportion of revenues by
2015’
Source: Juniper research: Mobile augmented reality
Introduction
Differentiate yourself from your competitors
Connect in an exciting new way with your consumers
Target a new audience
Integrate your communications
Re-invigorate offline material
Aurasma
Adido uses Aurasma technology and partners with this leading AR development company
Using the Adido VisualisAR development studio we are able to create exciting, unique communication material that increases engagement with your consumers
What is Aurasma?
Image recognition for mobile devices, which overlays the virtual world
Aurasma can place images, video and 3D models within a location activated by a trigger image
Future or fad? - It is down to advertisers and brands to make the experience engaging, entertaining and rewarding
Who uses Aurasma?
…and over 3500 others
How it works
Image recognition overlays a virtual
image/video/game/3D model over the
Trigger image which can then be clicked
for further content and interaction
Reasons to use AR
Increases touch time and engagement with your brand
Puts your product into the hand of the consumer
Scientific evidence that by simply touching a product for a few seconds an attachment is created
Has potential to be placed in almost every business’s internal and external communications
Uses
Print-based mediaBrochures, training material, press advertisements
Events, exhibitionsLarge screens at events, increase stand dwell time
Point of saleDrive footfall, bring POS to life, interactive kiosks, store fronts
Website & digital marketingIncrease linger time, physically demonstrate your product
Mobile & M-commerce Immersive augmented reality experience
ExamplesFashion
Examples
Examples
Examples
ExamplesMusic, art, movie
Examples
Examples
Examples
Examples
ExamplesSport
ExamplesSport
ExamplesSport
ExamplesSport
ExamplesSport
ExamplesElectronics
ExamplesCar
ExamplesCar
ExamplesCar
ExamplesCar
ExamplesCar
ExamplesFood, Drink
ExamplesCar
ExamplesCar
ExamplesCar
ExamplesTravel
ExamplesTravel
ExamplesTravel
ExamplesOther
Aurasma options
Aurasma channels
Subscription option for ‘Auras’
Users sign up to your personal channel and access all available Auras
This subscription can be activated from your print material, website, SMS, email, or by searching for your brand
Super Auras
Publicly available accessible through the Aurasma app
Restrictions apply for public status but accessibility is easier
App development
Create a skinned app of the technology
Use own branding, colours and style
Available to download from App store and Google Play store
All auras are set to default for anyone who downloads your app
Opportunity to sell on to partners
Measurable
ROI from augmented reality can be measured in many ways:
conversion to direct sales
click through rate
dwell time
brand awareness
PR
social media
