buzzdetector analysis process
Post on 12-Nov-2014
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Conversation: The New Source of Influence
May 15, 2009
Gianandrea Facchini
Confidential 2
Step #1: Assessment
Report
Consumers’ Insight
Action
WebSearchEngines Site/s
Set of Keywords
Monitoring
Confidential 2
Key Information. Analysis.
Assessment.
Confidential 3
Set of Keywords
Monitoring
Consumers’ Insight
Action
WebSearchEngines Site/s
Presentation of Findings.Strategic Recommendations.
Testing and Validation.
Confidential 3
Step #2: Strategic Recommendations
Report
Confidential 4
Set of Keywords
Monitoring
Web
Report
Step #3: Implementation and Measurement
Consumers’ Insight
Action
Confidential 4
Tactical Plan and Implementation.Measure Results.
Executive Dashboard.
SearchEngines Site/s
Confidential 5
Consumers’ Insight
Action
Set of Keywords
Monitoring
Web
Report
Confidential 5
Step 4: Iterative Process
SearchEngines Site/s
Iterative.Collaborative.
Continuous Improvement.
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