Conversation: The New Source of Influence

May 15, 2009

Gianandrea Facchini

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Step #1: Assessment

Report

Consumers’ Insight

Action

WebSearchEngines Site/s

Set of Keywords

Monitoring

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Key Information. Analysis.

Assessment.

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Set of Keywords

Monitoring

Consumers’ Insight

Action

WebSearchEngines Site/s

Presentation of Findings.Strategic Recommendations.

Testing and Validation.

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Step #2: Strategic Recommendations

Report

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Set of Keywords

Monitoring

Web

Report

Step #3: Implementation and Measurement

Consumers’ Insight

Action

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Tactical Plan and Implementation.Measure Results.

Executive Dashboard.

SearchEngines Site/s

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Consumers’ Insight

Action

Set of Keywords

Monitoring

Web

Report

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Step 4: Iterative Process

SearchEngines Site/s

Iterative.Collaborative.

Continuous Improvement.