buybastroptx instagram photo walk report

Photo Walk Report

Buy Bastrop TX

Instagram Photo Walk

November 1, 2013

The Project

Bastrop Economic Development engaged Sarah T. Page Consulting, LLC to develop and implement an Instagram photo walk. The photo walk coincided with the First Friday Art Walk on November 1, 2013. All activities were designed to create awareness of and participation in Bastrop’s shop local initiative – Buy It In Bastrop.

The Goals

Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative

Increase sales in local businesses during the November-December timeframe, as well as create steady gains in sales over time

The Event On November 1, 2013, 7 “walkers” met at Art Connections on Main Street to begin the photo walk. 10 total Instagrammers participated. Participants were asked to follow @BuyBastropTX on Instagram and hashtag their photos with #BuyItInBastrop. The photo walk lasted from 5:30-8:30pm and culminated at Baxter’s on Main with a photo slideshow.

The Definitions Media – the total number of photos in an Instagram

account Followers – the total number of people/accounts an

Instagram user follows Followings – the total number of people/accounts

following an Instagram user # of Photos – the total number of photos taken by an

Instagram user during the photo walk Reach – calculated by the number of photos taken by an

Instagram user during the photo walked multiplied by their number of followers. Individual reach numbers are added up to determine total reach

The Participants

@cripplecreekandcompany

Media Followers Followings # of Photos

26 17 16 7

@bastroptxedc

Media Followers Followings # of Photos

359 172 115 8

The Participants

@theseafarer

Media Followers Followings # of Photos

140 565 407 5

@patinaminx

Media Followers Followings # of Photos

23 52 42 1

The Participants

@rosemarieeash

Media Followers Followings # of Photos

6 12 1 1

@naseem88

Media Followers Followings # of Photos

875 139 126 1

The Participants

@cherryblossomsspa

Media Followers Followings # of Photos

12 22 26 7

@shopmichelleoh

Media Followers Followings # of Photos

9 11 18 8

The Participants

@buybastroptx

Media Followers Followings # of Photos

62 63 169 13

@pagetx

Media Followers Followings # of Photos

328 235 296 8

The Reach

119

1,376

2,825

52

139

12

154

88

819

1,880

est. reach

The Results BuyBastropTX Instagram Photo Walk Results

Category Number Category Number

Hashtags

#buyitinbastrop 51 #music 2

#bastropartwalk 33 #shoplocal 4

#bastrop 6 #art 4

Photos 59

Likes 292

Comments 30

The Results

Caracas, Venezuela

India

The Results Like and Comment Origins

Bastrop Cameron Denton Arlington Austin Palestine

Round Rock Georgetown Grandbury Victoria Waco Houston

Alvin Sonora San Antonio Dallas Atlanta, GA Tunica, MS

Charlotte, NC

Philadelphia, PA

Panama City, FL

New Jersey

Bloomington, IN

Portland, OR

Savannah, GA

Seattle, WA Detroit, MI Tuscola, IL Salt Lake City, UT

Grand Rapids, MI

Gainesville, FL

St. Louis, MO Athens, GA New Orleans, LA

Los Angeles, CA

Vancouver, Canada

Toronta, Canada

Caracas, Venezuela

India

The Tweets 12 tweets were generated from or because of the

Instagram photo walk. Tweets came from: 65 @pagetx (2) 43 @BuyBastropTX (1) 66 @SheilaS (3) 61 @TourismCurrents (1) 44 @BastropTXEDC (2) 57 @visitlostpines (1) 25 @LostPinesAB (1) 53 @katrinawoz (1)

The Tweets

The Tweets

The Photos

The Photos

The Photos

The Photos

The Collateral

The Collateral

The Consultant

Sarah Page, Principal Sarah T. Page Consulting, LLC

http://sarahtpage.com sarah@sarahtpage.com

512-914-8873