busmkt1428 viral video submission instructions

VIRAL VIDEO SUBMISSION INSTRUCTIONS

BUSMKT1428Spring 2012

KEY POINTS

• By 5pm March 30, 2012 you need to submit your viral video for approval

• A content management system (CMS) from a company called Wildfire (www.wildefireapp.com) will be used

• Videos will be approved and ready to launch at 9am on Tuesday April 3

• This system makes things more straightforward on the back end. It does not affect how you disseminate the video

STEP 1: UPLOAD VIDEO TO YOUTUBE

Change privacy settingto “unlisted”(not private)

STEP 2: GET YOUR VIDEO’S URL

Copy the URLfor later

STEP 3: GO TO FACEBOOK

http://www.facebook.com/AndrewTStephen

Click on Contests

Note: you don’t have to Like me!

STEP 4: ENTER CONTEST (1)

1. Click enter contest

Check that you’re entering the BUSMKT1428 CBA contest and not something else

2. Then Go to App

STEP 4: ENTER CONTEST (2)

Fill out this entry form

Select one member of your team as representative

Note that DOB is requiredby the app, not me. Sorry!

STEP 4: ENTER CONTEST (3)

Make sureyou click the YouTube option

You thenhave to connectyour FB accountto YouTube

STEP 4: ENTER CONTEST (4)

Enter the publictitle for your video

Enter the YouTubevideo URL fromStep 2

STEP 5: DONE

When you see this screen your submission is complete.

Do not publish to wall or invite friends. Just click skip.

Click skip and you’re done

THEN WHAT HAPPENS?

• I will receive your submissions and review them. They will be approved (unless there is a problem) by Monday April 2

• Starting 9am on Tuesday April 3 you can start spreading your video (i.e., implement your dissemination plan)

• You should send your targets directly to your video’s YouTube URL not this Facebook app

• If people to go to this app after 9am on Tuesday April 3 they will see all videos from the class and can vote for the one they like the best– These votes do not count for the class contest and extra credit incentive– All that counts for your purposes is number of video views on YouTube