business plan presentation mgmt 544 2
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BUSINESS PLAN
PRESENTATIONBY MADISON LAWRENCE-TRIPP, DAMARIS
VILLALOBOS, VALERIA REGALADO-VALLES AND
MIGUEL A. JIMENEZ
OUR BUSINESS• SERVE AUTHENTIC INTERNATIONAL COFFEE WHILE PROVIDING A INVITING
ATMOSPHERE TO SOCIALIZE, WORK AND DRINK A QUALITY CUP OF COFFEE.
• OFFERINGS: PREPARED COFFEE AND TEA FROM DIFFERENT COUNTRIES, WHINE, PASTRIES AND MISCELLANEOUS PRODUCTS FROM THE REGIONS WE OBTAIN OUR COFFEE BEANS FROM.
• ASSOCIATION WITH SPECIALTY COFFEE ASSOCIATION OF AMERICA
THE NEED• “INSTEAD OF GIVING A CUSTOMER A RUSHED EXPERIENCE WE CREATE AN
OASIS FOR THEM TO ESCAPE WHILE SIPPING AN EXOTIC BEVERAGE THAT BRINGS THEM TO PARADISE OF FOREIGN DELIGHT.”
OUR CUSTOMERS• STUDENTS (COLLEGE LEVEL)
• WORKFORCE (PARENTS, PROFESSIONALS WORKERS)
• 18-45
OUR MARKET• EASTERN IRVINE
• STUDENTS AND WORKFORCE WHO LIKE TO SOCIALIZE WHILE HAVING A PRODUCTIVE & STIMULATING ENVIRONMENT.
COMPETITION• NATIONAL BRANDS:
• STARBUCKS
• COFFEE BEAN AND TEA LEAF
• PETE’S COFFEE AND TEAS
• PARADISE PERKS
• MARKET CAFÉ
• COMPETITIVE ADVANTAGE:
• PRODUCT KNOWLEDGE
• ATMOSPHERE
• TECHNOLOGY
MARKETING• LAUNCH: MARCH 2014
• GOAL: CREATING A CONNECTION THAT WILL PROVIDE A UNIQUE EXPERIENCE FOR OUR CUSTOMERS.
• EVENTS: ART EXHIBITIONS, ART AUCTIONS, OPEN MIC NIGHTS & BOOK SIGNINGS
• STUDENT AND SENIOR DISCOUNT
• PROMOTIONAL ITEMS
• PHILANTROPY- WITH THE PURCHASE OF OUR BAGGED COFFEE, A PORTION OF THE PROCEEDS WILL GO TO KIDS IN THAT COUNTRY THAT NEED EDUCATION
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