business model knowledge fair, amsterdam
Post on 11-Aug-2014
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BUSINESS MODEL INNOVATION
Amsterdam ‘09:!Alex Osterwalder, PhD!
www.businessmodelgeneration.com Twitter: business_design
new tools for!
WHY?
THE WORLD IS CHANGING
BUSINESS IS CHANGING
but the world has always changed
TECHNOLOGY IS CHANGING
BUSINESS IS CHANGING
technology has always changed
BUSINESS IS CHANGING
BUSINESS IS CHANGING
but business has always changed
itʼs because
those who canʼt adapt
disappear
MUSIC SHIFTING
INDUSTRIES PUBLISHING
BANKING
AIRLINES
CLOTHING
ADVERTISING
TELECOMS
BUT itʼs also about
VALUE CREATION
we need new methods to
understand & craft business
models
1980s
[source: M.Porter (1980) www.provenmodels.com]
2010s
?
FOCUS
FOCUS approach
FOCUS approach attitude
FOCUS approach community attitude
A approach
what is a business model?
BUILDING BLOCKS 9
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
the 9 building blocks of a business model
drawings by JAM
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
drawings by JAM
THE BUSINESS MODEL CANVAS OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
THE BUSINESS MODEL CANVAS
who has used the canvas?
who has used the canvas? what
worked?
who has used the canvas? what
worked?whatdidn’t?
B attitude
business literature can
be like…
FASHION
BULLSHIT
LONG TAIL
MULTI-SIDED MARKETS
OPEN BUSINESS MODELS
FREEMIUM MODELS
LONG TAIL
MULTI-SIDED MARKETS
OPEN BUSINESS MODELS
FREEMIUM MODELS
LONG TAIL
MULTI-SIDED MARKETS
OPEN BUSINESS MODELS
FREEMIUM MODELS
LONG TAIL
MULTI-SIDED MARKETS
OPEN BUSINESS MODELS
FREEMIUM MODELS
LONG TAIL
MULTI-SIDED MARKETS
OPEN BUSINESS MODELS
FREEMIUM MODELS
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
PARTNER NETWORK
KEY RESOURCES
THE BUSINESS MODEL CANVAS
key is: finding the appropriate business model
how is that done?
If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.
Jim Glymph, Gehry Partners
“
”
C community
KERNEL
KERNEL
you have unique needs – what “modules” have you
added to the Canvas kernel?
what modules should be added to the Canvas
kernel?
www.businessmodelgeneration.com
THANK YOU!!www.businessmodelgeneration.com
www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog)
Twitter: business_design
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