new tools for! BUSINESS MODEL INNOVATION Amsterdam 09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design

WHY?

THE WORLD IS CHANGING

but the world IS BUSINESS has always changed CHANGING

TECHNOLOGY IS CHANGING

technology has BUSINESS IS always changed CHANGING

BUSINESS IS CHANGING

but business IS BUSINESS has always changed CHANGING

its because

those who cant adapt

disappear

ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING

BUT its also about

VALUE CREATION

we need new methods to understand & craft business models

1980s

[source: M.Porter (1980) www.provenmodels.com]

2010s

?

FOCUS

FOCUS approach

FOCUS approach attitude

FOCUS approach attitude community

A approach

what is a business model?

9 BUILDING BLOCKS

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

the 9 building blocks of a business model drawings by JAM

PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM

THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

who has used the canvas?

who has used what worked? the canvas?

who haswhat what used worked? didnt? the canvas?

B attitude

business literature can be like

FASHION

BULLSHIT

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS

THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS

key is: nding the appropriate business model

how is that done?

If you freeze to an idea too quickly, you fall in love with it. If you rene it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. Jim Glymph, Gehry Partners

C community

KERNEL

KERNEL

you have unique needs what modules have you added to the Canvas kernel?

what modules should be added to the Canvas kernel?

www.businessmodelgeneration.com

THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design