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Business Management Scope
2
konsumen
Business
Producers
Business
Goal
Production
Process
Input
Output Community
Production
Process
Business Concept
Business
• “busy” business
• the whole activity that is done regularly and continuously to produce and provide goods and or services for sale or rent, with the intention of obtaining profitable income
WALTER BAGEHOT (Horn “Introduction To Business”)
“Business is truly more exciting than fun. Business attracts all thoughts and the nature
of a person deeper and more continuous”
“The greatest pleasure in life is doing what people say you cannot do”
"Concern and serve others"
(The essence of business)
5
Business
goals
Profit
Endurance
Growth
Responsibility
Profit as a goal and
also as a reward
Business principles
Business Goals
ProfitEconomic
DevelopmentBusiness
sustainability
Financesustainability
WelfarePublic
Service
Business opportunity
Sell uniqueness(creative and innovative)
Meet the main needs of potential
consumers
Give service plus facilities
Franchise Specific agents
Businessdimension
Types
Utilities opportunity
corporation
No Dimension Item
1 Types extractive business (non agricultural physical
material), agrarian (commodity), industry
(manufacturing) and services (intangible).
2 Utilities forms (transformation / conversion and treatment),
place (transportation), time (storage) and property
(party / retail)
3 Opportunity manufacturing, construction, wholesalers, retailers
and services.
4 Corporation BUMN, cooperatives (consumption, credit,
production, services and all businesses) and Private
Sector (PT, Fa, CV, and Foundation)
Business motivation
Need and Wants
Career efectiveness
Decision making ability
Profit
11
Business motivation
a. Maslow Theory
b. Practices
Profit
BUMN
(public organization)
Privateorganization
Benefit
foundation
Business function
main
supporting instrumental
management
14
Business function
Marketing
finance operational
1) Main function
15
2) Supporting function
PERSONAL
Marketing
Operationalfinance
Business function
16
3) Instrumental function
PERSONAL
OperationalFinance
MarketingACCOUNTING
STATISTICS
RESEARCH AND
DEVELOPMENT
Business function
17
4) Management Function
PERSONAL
OperationalFinance
Marketing
PLANNING
ORGANIZING
CONTROLLING
Business function
18
PERSONAL
OPERATIONALFINANCE
MARKETING
PLANNING
ORGANIZING
CONTROLLING
INTERNAL
ENVIRONMENT
EXTERNAL
ENVIRONMENT
Business environment
ECONOMIC ENVTECHNOLOGY
ENV
GLOBAL
ENV
SOCIAL-CULTURAL
ENV
LAW AND POLITICS
ENV
BUSINESS
ORGANIZATION
ENV
THREAT AND OPPORTUNITY THAT MAY COME:
1. Outsourcing
2. Viral marketing
3. Business management process
MANAGEMENT FUNCTION
CORPORATE PLANNING
DIVISION PLANNING
PRODUCT PLANNING
BUSINESS PLANNING
ORGANIZATION
IMPLEMENTATION
CORRECTIVE
ACTION
RESULT
MEASUREMENT
RESULT
DIAGNOSTIC
PLANNING IMPLEMENTATION CONTROLLING
PLANNING, IMPLEMENTATION & STRATEGIC CONTROL PROCESS
BUSINESS STRATEGIC PLANNING PROCESS
VISION
AND
MISSION
INTERNAL
ENVIRONMENT
EXTERNAL
ENVIRONMENT
SWOT ANALYSIS:
□ STRENGTH INTERNAL □ OPPORTUNITY EXTERNAL
□ WEAKNESS ANALYSIS □ THREAT ANALISIS
SWOT
ANALYSIS
GOAL
DEVELOP
MENT
FEED BACK
AND
CONTROL
IMPLEMEN
TATION
PROGRAM
DEVELOP
MENT
STRATEGY
DEVELOP
MENT
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