Business Management Scope

2

konsumen

Business

Producers

Business

Goal

Production

Process

Input

Output Community

Production

Process

Business Concept

Business

• “busy” business

• the whole activity that is done regularly and continuously to produce and provide goods and or services for sale or rent, with the intention of obtaining profitable income

WALTER BAGEHOT (Horn “Introduction To Business”)

“Business is truly more exciting than fun. Business attracts all thoughts and the nature

of a person deeper and more continuous”

“The greatest pleasure in life is doing what people say you cannot do”

"Concern and serve others"

(The essence of business)

5

Business

goals

Profit

Endurance

Growth

Responsibility

Profit as a goal and

also as a reward

Business principles

Business Goals

ProfitEconomic

DevelopmentBusiness

sustainability

Financesustainability

WelfarePublic

Service

Business opportunity

Sell uniqueness(creative and innovative)

Meet the main needs of potential

consumers

Give service plus facilities

Franchise Specific agents

Businessdimension

Types

Utilities opportunity

corporation

No Dimension Item

1 Types extractive business (non agricultural physical

material), agrarian (commodity), industry

(manufacturing) and services (intangible).

2 Utilities forms (transformation / conversion and treatment),

place (transportation), time (storage) and property

(party / retail)

3 Opportunity manufacturing, construction, wholesalers, retailers

and services.

4 Corporation BUMN, cooperatives (consumption, credit,

production, services and all businesses) and Private

Sector (PT, Fa, CV, and Foundation)

Business motivation

Need and Wants

Career efectiveness

Decision making ability

Profit

11

Business motivation

a. Maslow Theory

b. Practices

Profit

BUMN

(public organization)

Privateorganization

Benefit

foundation

Business function

main

supporting instrumental

management

14

Business function

Marketing

finance operational

1) Main function

15

2) Supporting function

PERSONAL

Marketing

Operationalfinance

Business function

16

3) Instrumental function

PERSONAL

OperationalFinance

MarketingACCOUNTING

STATISTICS

RESEARCH AND

DEVELOPMENT

Business function

17

4) Management Function

PERSONAL

OperationalFinance

Marketing

PLANNING

ORGANIZING

CONTROLLING

Business function

18

PERSONAL

OPERATIONALFINANCE

MARKETING

PLANNING

ORGANIZING

CONTROLLING

INTERNAL

ENVIRONMENT

EXTERNAL

ENVIRONMENT

Business environment

ECONOMIC ENVTECHNOLOGY

ENV

GLOBAL

ENV

SOCIAL-CULTURAL

ENV

LAW AND POLITICS

ENV

BUSINESS

ORGANIZATION

ENV

THREAT AND OPPORTUNITY THAT MAY COME:

1. Outsourcing

2. Viral marketing

3. Business management process

MANAGEMENT FUNCTION

CORPORATE PLANNING

DIVISION PLANNING

PRODUCT PLANNING

BUSINESS PLANNING

ORGANIZATION

IMPLEMENTATION

CORRECTIVE

ACTION

RESULT

MEASUREMENT

RESULT

DIAGNOSTIC

PLANNING IMPLEMENTATION CONTROLLING

PLANNING, IMPLEMENTATION & STRATEGIC CONTROL PROCESS

BUSINESS STRATEGIC PLANNING PROCESS

VISION

AND

MISSION

INTERNAL

ENVIRONMENT

EXTERNAL

ENVIRONMENT

SWOT ANALYSIS:

□ STRENGTH INTERNAL □ OPPORTUNITY EXTERNAL

□ WEAKNESS ANALYSIS □ THREAT ANALISIS

SWOT

ANALYSIS

GOAL

DEVELOP

MENT

FEED BACK

AND

CONTROL

IMPLEMEN

TATION

PROGRAM

DEVELOP

MENT

STRATEGY

DEVELOP

MENT