business intelligence futures: simple, seamless, social, and strategic

The Clear Intelligence Future:Simple, Seamless, Social, and Strategic

Timo ElliottSeptember 2010 Eyjafjardarsysla, Iceland

by Trey Ratcliff, Flickr

Skyrocketing BI Interest and Deployments

Expanding/Upgrading

Not Interested/Don't Know

Source: Forrester Survey, 2009

2008 20092008 2009

IDC: 2010 will see 260% more growth in BI than 2009

Accelerating Usage

2007 2008 2009

“Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?

Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

Simple

Ease of Use is The #1 Barrier to Deployment

Top Roadblocks to BI Success

Challenge Rank

Complexity of BI tools and interfaces 1Cost of BI software and per-user licenses 2

Difficulty accessing relevant, timely, or reliable data 3

Insufficient IT staffing or excessive software requirements for IT support 4

Difficulty identifying applications or decisions that can be supported by BI 5

Lack of appropriate BI technical expertise within IT 6

Lack of support from executives or business management 7

Poor planning or management of BI programs 8

Lack of BI technology standards and best practices 9

Lack of training for end users 10

1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008

Feedback from BI Users

“Are your BI applications easy to use?”

Source Forrester: August 2008 Global BI And Data Management Online Survey

Base: 82 IT decision-makers

Intuitive Interfaces

Open Exploration

Search

Show What’s Available

Progressive Expertise

View Reports Strategic Analysis

Expert Formatting

Intelligent Power

Forecasting ClusteringAnomalies

Influencers Trends

Column databases

Hardware Acceleration

In-Memory ProcessingLower Memory Costs

Mobile

Papa Mama

New Devices, New Opportunities

More People, More Often, More Context

De NHM kijker

Eerste Romeinse nederzetting: “Oppidum Batavorum”Jaartal: 12 voor Chr.Afstand: 300 meter

Filter by: Branch

HighstreetOperations +23%

NE 0.1km

Filter by: Maintenance History

Tower Pipe 3Last Maintenance: 2 Weeks

E 0.1km

Photo by Thomas Hawk, Flickr

Store 23Current sales: $15k

SE 0.1km

Filter by: Store Performance

Seamless

Embedded Analytics

“An expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and what to ignore.”

Edward de Bono

ALL Data

Data Quality

Data Integration

Data Warehousing

Master Data Mgt

Meta Data Mgt

Business Intelligence

Top-to-bottom visibility required

$121,900

$400,000,000

Dater Qwality

“Poor-quality customer data costs U.S. businesses $611 billion a year.

Yet nearly half of the companies surveyed admit they have no plans to improve data quality”

The Data Warehousing Institute study

Applications for Data Stewards

Text Analytics

Customer feedback

Real-Time Data

Web Services

Web DataQualitative

Customer Data

ERP Data

RDBMS Data

Legacy Data

Supplier Data

Custom Applications Methodologies

MessagingEvents

Bridging the Gap

CorporateLocal

Centralized Infrastructure, Full Autonomy

Data Warehouse

ApplicationData Department

Personal Data

On-Demand Business Intelligence

BI On Demand: Is it right for your project?

Qualifying Questions:

Are you on a tight time line?

Do you use Salesforce.com or any other SAAS offering?

Do you have tight IT resources (personal and hardware wise)?

Are you having challenges getting access to CAPEX?

Do you want share data with customers/partners?

Am I allowed to put data outside of my firewall?

Are there any legislative reasons why I can’t?

Do I absolutely need to connect to On-Premise data?

Do you worry about peak usage on your BI system?

Metadata and Magic

Sales in Iceland have risen by…

Revenue Filter Over Time

2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2

Sales for Iceland

Social

Social Feeds

Collaboration is Important…

of company performance36%

Source: Frost & Sullivan, “The Impact of Collaboration on Business Performance”, 2006

Collaboration Around Data

Supermarine Spitfire

93% of Americans Think They’re Better than Average Drivers

Sales ShippingBusiness Users

Collaborative Decisions

Gartner Strategic Planning Assumption

“In 2009, Collaborative Decision Making will emerge as a new product category that combines social software with BI platform capabilities”

Social Intelligence

“The analysis of social content for implicit connections.”

Expertise Location“Who has the expertise to answer my question?”

Relationship Mining“Where is my contact in the organization?”

Social Network Analysis“Who are the most connected people in my organization?”

Strategic

Turning Strategy into Action

95% of a typical workforce does not understand its organization’s strategy

90% of organizations fail to execute their strategies successfully

86% of executive teams spend less than one hour per month discussing strategy

70% of organizations do not link middle management incentives to strategy

60% of organizations do not link strategy to budgeting

Source: balanced scorecard collaborative

0% 25% 50%

Excellence in execution

Consistent execution of strategy by top management

Top “Greatest Concerns” for 2010

Strategy Execution

Initiatives &Activities

Objectives

PerformanceIndicators

Source: The Conference Board: CEO Challenge 2010

“The budget is the bane of corporate America”

Jack Welch, ex-CEO, GE

Closed-Loop Performance Management

Strategy & RiskManagement

Business Planning& Consolidation

Execute withCompliance

PerformanceOptimization &Sustainability

BIPlatform

XBRL Publishing IFRS

Tracking Performance Without Risk is… Shortsighted

www.timoelliott.com

Sunoco

Conoco-Phillips

"Egregious, Willful" Safety Violations

Building A Clear EnterpriseGaining visibility through entire cycle

Risks Opportunities

Confident Decisions

Predictable Performance

Strategic Alignment

Strategy

Execution

“Computers are useless.

- Pablo Picasso

They can only give you

answers.”

Information Strategy Management

Finance

Business Process

Best practice

Collaboration

Knowledge Management

Implement New Strategy Integrate AcquisitionLaunch Product

Intelligence = Information + PEOPLE

Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

Innovation and Technology

A computer lets you make more mistakes faster than any invention in human history...

…with the possible exceptions of hand guns and tequila

Thanks!

Email:timo.elliott@sap.com

BI Blog:timoelliott.com

SAP Web 2.0 Blog:sapweb20.com

You Should Follow Me on Twitter: @timoelliott

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