business intelligence & analytics for mvnos · identification of outages, right bills, seamless...
TRANSCRIPT
MVNO Market Overview Mobile virtual network operators (MVNOs) constitute a steadily growing market, which is expected to serve over 270 million subscribers (3% of the world population) by 2018, according to Gartner. Geographically, Europe is the largest MVNO market, while North America comes second. There are three prominent MVNO segments: ethnic segments, retailers, and telecom operators. Ethnic segment constituted by companies of various sizes, specializes in providing communication services to ethnic communities living outside their native countries. This segment is the largest in the MVNO market.
Key Challenges Traditionally, the bottlenecks of MVNO market have been the timing and the cost (CAPEX and OPEX) of connecting to a mobile network and implementing the specifications to address niche markets. Technology is a key challenge for both old and new MVNOs, especially for the ones without telecom background; the challenges faced by non-telecom MVNOs are addressed by mobile virtual network enablers (MVNEs). Other key challenges faced by MVNOs include: 1. Price Competition 2. Service Diversification
3. Customer Segmentation 4. Device Management 5. Retail, Distribution, and Analytics 6. Billing and Cash Management
BI & Analytics for MVNOs The MVNO business is growing rapidly while simultaneously becoming more challenging with newcomers from a variety of backgrounds (post offices, football clubs, social media startups, banks, etc.) While at least one in four MVNO startups fail, existing MVNOs find it increasingly difficult to sustain and grow. Although there is no perfect MVNO business model, successful ones tend to have some key characteristics: Lean Cost Base Efficient Distribution Optimized Pricing Superior Customer Experience
Management BI & Analytics can play a major role in helping MVNOs achieve these characteristics by harnessing the data collected in order to: Explore the customer segments in
terms of behavior, preferences, brand perception, etc.
Gain contextual insights into customers’ needs to better promote MVNO offerings.
Capture real-time business value
Traditionally, the
bottlenecks for MVNO
markets have always
been the timing and the
cost (CAPEX and OPEX).
According to a Gartner research, the global MVNO market is expected to reach 270 million
subscriptions by the end of 2018 and is expected to serve over 3% of the world’s
subscriptions.
www.prodapt.com Business Intelligence & Analytics for MVNOs
of each telecom customer and leverage it via collaborative business models.
Prodapt’s O/BSS BI & Analytics Offerings Prodapt is an end to end player in the O/BSS BI & Analytics area offering CSPs the flexibility to start small with
a standalone use case (e.g., customer/product profitability analysis). Further, Prodapt will help develop a holistic analytics strategy providing a unified view with various dimensions of the enterprise business processes. Further, Prodapt helps develop a full-fledged analytics strategy with a unified view of the various business process dimensions of the enterprise, as shown below: Prodapt is an end to end
player in the OSS BSS BI/
Analytics area that offers
the communications
service providers with a
lot of flexibility.
www.prodapt.com Business Intelligence & Analytics for MVNOs
Prodapt helps CSPs to
analyze how their
products are performing
based on various
dimensions.
www.prodapt.com
Sample BI & Analytics Projects 1. Product Profitability Analysis This solution analyzes product profitability per geography, customer segment, timeframe, etc. It helps CSPs analyze how their products are performing based on various dimensions.
2. Pricing Strategy Simulation The simulation allows CSPs to analyze how various factors impact performance of their customers and products.
Business Intelligence & Analytics for MVNOs
Prodapt provides the
MVNOs a holistic view of
customer experience in
terms of QoS, proactive
identification of outages,
right bills, seamless
customer service, etc.
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3. Customer Experience Management
This solution helps CSPs analyze the impact of network performance, quality of service (QoS), etc., on customer experience.
Business Impact of BI & Analytics
1. Improved Customer Experience Prodapt provides the MVNOs with a holistic analysis of the customer experience—QoS, proactive identification of outages, right bills, seamless customer service, etc.
2. Improved Pricing & Product Positioning Pricing strategy analysis helps MVNOs get the pricing right. The solution helps clients analyze various cost drivers such as COGS,
marketing cost, sales cost, etc., per product or per customer segment and combine it with trends, patterns, and customer perceptions—simulating product and customer performances. This helps MVNOs identify the right price for their products to ensure desired growth margins are achieved.
3. Improved Growth & Market Share
The key USP of an MVNO is product differentiation. Prodapt helps MVNOs gain deep insights into different customer segments—purchase patterns, usage, preferred services, and upsell/cross-sell opportunities—through customer
Business Intelligence & Analytics for MVNOs
segmentation analysis. This helps MVNOs identify potential opportunities in newer segments and provide better product differentiation, resulting in improved growth and market share.
4. Effective Distribution Management
Prodapt’s inventory analysis ensures the availability of MVNO products to match the market demands. Prodapt helps MVNOs plan their inventory and distribution based on current and forecast demand.
5. Successful Service Diversification
Prodapt helps identify customer preferences, likelihood of adopting new service bundles, preferred contact methods, etc., through customer and marketing analytics.
This ensures MVNOs can introduce additional services to their customer base and run effective marketing campaigns. Customer and marketing analytics leads telcos to successful service diversification.
Conclusion While sustaining an MVNO business may be riddled with challenges, gaining key customer insights will help MVNOs gain the competitive advantage. Critical business data available within an MVNO can be the key aspect of this revenue growth. With the help of advanced BI & Analytics services from Prodapt, augmenting the existing data, MVNOs can ensure success.
MVNO use cases of
Prodapt demonstrate
successful inventory
management & analysis
and service
diversifications.
www.prodapt.com Business Intelligence & Analytics for MVNOs
About Prodapt Prodapt is a leading provider of software, engineering, and operations services with a singular focus on the information and communications technology (ICT) industry. Prodapt endeavors to maximize the value at competitive cost for global communications service providers (CSPs), independent software vendors (ISVs), and network equipment manufacturers (NEMs). Prodapt’s services and solutions span across Operations/Business Support Systems (O/BSS), Machine-to-Machine/Internet of Things (M2M/IoT), Remote Infrastructure Management (RIM), Telecom Business Process Services, and Network Product Engineering. Prodapt is a niche telecom services company with expertise in service delivery and fulfillment, network service assurance, and integrated customer and revenue management. Full-fledged and constantly evolving O/BSS offerings from Prodapt will provide telcos with profitability and uncompromised customer experience, through service quality, customer touchpoint experience, and branding. Prodapt offers flexibility to telcos through targeted solutions and services (both cloud and on-premise) across BI & analytics, digitization, mobility, and B2B & B2C services. Prodapt has over the years partnered with global leaders in the communications industry including Fortune 500 companies. In-depth telecom expertise, competitive costing, and enterprise-level flexibility make Prodapt the partner of choice in the telecom domain. Headquartered in Chennai, India, Prodapt has operations in the US, Europe, and South Africa. The organization is part of a 120-year-old Indian business conglomerate, The Jhaver Group, employing over 15,500 people across 60+ global locations. The Jhaver Group has business in IT services, healthcare, chemicals, pharmaceuticals, agrochemicals, textiles, apparel accessories, and the BPO industry.
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