burger king

BURGER KINGMik Kloss

WHAT’S AHEAD

Founded Flame-Broiler Pillsbury International Presence

FOUNDED

Founded in 1953 in Jacksonville, Florida James McLamore and David R.

Edgerton Adapted most ideas from McDonalds

like the fast producing assembly line Originally called Insta-Burger King

PILLSBURY

Name Changed To Burger King In 1967, after eight years of private

operation, the Pillsbury Company acquired Burger King. At the time of the purchase, BK had grown to 274 restaurants in the United States.

In 1973, BK was an estimated $100 million corporation

FLAME –BROILED BURGERS

In 1960, almost identical to rival franchise “McDonalds”, so they decided to replace the Insta-Broiler with a mechanized gas grill they called a flame broiler

BK GOES INTERNATIONAL

BK’s first international restaurant opened in Canada in 1969.

In 1971, first restaurants opened in Spain and around Europe

1982, BK began operating stores in several East Asian countries; including Japan, Taiwan, Singapore and South Korea.

KEY DATES

1954: James McLamore and David Edgerton establish Burger King Corporation.

1957: The Whopper is launched. 1958: BK releases its first TV

advertisement. 1959: The company begins to expand

through franchising. 1967: Burger King is sold to Pillsbury.

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