building your brand to find a job

The New World of Job Search

Is the résumé dead?

It’s not about what you know but who you know….

What is a personal brand?

Why a personal brand?

• Differentiate

• Achieve Goals

• Gain Confidence

• Increase Visibility

• Develop Trust

• Build Your Network

Where do you go after planning your personal

brand?

PersonalPersonalNetworkingNetworking

7 Steps To BuildingOnline Relationships

be authentic

Be Authentic

• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do

What is a blog?

• Updated Frequently• Community: Writer/Reader/Commenter• Chronological Entries• A Social Media Tool• Tool to Establish Thought-Leadership

What is a blog?

A place to share stories and establish trust.

• What do you want to write about?• What are your goals?• Who is your audience?• What is your budget?• How much time can you spend on:

– Promotion– Development– Learning to use technology

Blog Strategy

• Writing good content is key–Don’t think too hard. React.–Authenticity

• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience

Content! Content! Content!

• Email to Contacts the news about the blog

• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release

• Talk it Up!

Launch Your Blog or Post

A business oriented social networking site

Mainly used for professional networking and has over 48 million registered users

in 170 industries

#1: Your Profile

• Upload a GOOD Photo

• 100% Completion

• Use Email address as your last name

• Keyword out your profile

• Integrate! Link Your Blog

#1b: Profile

Show all your affiliations in your profile – your past companies, educational

institutions, and activities

#2: Uploading Contacts

#3: Recommendations

• Recommend first

• Ask. Ask. Ask.– Use custom invite text

• Actually do it.

#4: Groups

• Join Groups (not too many) and Participate.

• Meet People Through Group Discussion

• Ask Questions

• Consider Creating Your Own Group

Connect With Me

http://www.kylelacy.comTwitter: @kyleplacy

Phone: 1-765-610-5965