building your brand to find a job
DESCRIPTION
TRANSCRIPT
The New World of Job Search
Is the résumé dead?
It’s not about what you know but who you know….
What is a personal brand?
Why a personal brand?
• Differentiate
• Achieve Goals
• Gain Confidence
• Increase Visibility
• Develop Trust
• Build Your Network
Where do you go after planning your personal
brand?
PersonalPersonalNetworkingNetworking
7 Steps To BuildingOnline Relationships
be authentic
Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
What is a blog?
• Updated Frequently• Community: Writer/Reader/Commenter• Chronological Entries• A Social Media Tool• Tool to Establish Thought-Leadership
What is a blog?
A place to share stories and establish trust.
• What do you want to write about?• What are your goals?• Who is your audience?• What is your budget?• How much time can you spend on:
– Promotion– Development– Learning to use technology
Blog Strategy
• Writing good content is key–Don’t think too hard. React.–Authenticity
• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience
Content! Content! Content!
• Email to Contacts the news about the blog
• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release
• Talk it Up!
Launch Your Blog or Post
A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
#1: Your Profile
• Upload a GOOD Photo
• 100% Completion
• Use Email address as your last name
• Keyword out your profile
• Integrate! Link Your Blog
#1b: Profile
Show all your affiliations in your profile – your past companies, educational
institutions, and activities
#2: Uploading Contacts
#3: Recommendations
• Recommend first
• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
#4: Groups
• Join Groups (not too many) and Participate.
• Meet People Through Group Discussion
• Ask Questions
• Consider Creating Your Own Group
Connect With Me
http://www.kylelacy.comTwitter: @kyleplacy
Phone: 1-765-610-5965