building online audiences webinar presentation
Post on 16-Apr-2017
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Shake SHIT UP.
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TRUCKSMART Lower operational costs and maximize uptime
FUELSMART Maximizing fuel economy
BUSINESSSMART Maximizing profits, minimizing taxes, and time
HEALTHSMART Living healthy on the road
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 50
Why it’s working
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 51
Effective partnerships
Strategy, brand, design, technical development, content
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 52
Content alignment
Users receive direct value daily
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 53
Quality content
Business coaches and pros write new content daily
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 54
Content planning
Editorial calendar designed to be balanced and sustained
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 55
Optimized delivery
Web, mobile, social: Wherever, however, whenever!
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 56
Variety of content
Weekly stories, pro blogs, videos, webinars, call-in events
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 57
They own the real estate
Leverages but not tied to any social platform
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 58
Focus on membership/subscription
Members receive access to the community and features
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 59
Rewards participation
Members earn points and status in the community
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 60
User demographics understood
Driver type, history, where, what, freight carried
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 61
Content delivered weekly
Newsletters are the number one driver of traffic
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 62
Content positioned for sharing
Other sites, fleet managers, colleagues
BURNS MARKETING | Copyright 2015 | All Rights Reserved | 63
“Real world” engagement
National truck shows, community events, ambassadors
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