building brand - b2b marketing leaders forum apac · 2019-05-24 · building brand from the inside...
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Building brand from the inside outAurecon’s journey
B2B Marketing Leaders Forum 2019Twitter: @DanielleBond16
Our agenda 1
2
3
Our Brand Journey
Aligning Marketing and HR
Telling our story through our People
24
Our people as story-tellers
• Just Imagine
• Health & Safety Ambassadors
• Graduate campaign
• Media & PR
• Social media
• Engineering Reimagined
2017 & 2018
We are as diverse as we are dynamic As curious as we are clever
Engineering, re-imagined.
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