building a (mobile-web) start-up: the 2011 way

Building a Mobile-Web startup:The 2011 Way

Bernard LeongCo-Founder, CTO

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Years

Year

Years

2010

Race to Reach1st Million

Users

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Each has successfully carved out their own dominance.

620M Users 155M Tweets/Day 3M Check-ins/Day

Let’s start with something we know ....

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Social Interactions escalate, amplify & distribute in a quick & viral way

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Information propagating via real-time ...

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The Power of Mobility Location, Location & Location

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Social E-Commerce on the Rise

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Making the Plaform Accessible to All & Slowly Exerting Control

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Principle 1: Agile

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Minimum Viable Product10

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How simple we want the process to be? Do we really need them to fill up everything?

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Principle 2: Iterate

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Less is More in Product Development

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July 2010Jan 2010 March 2011

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Principle 3: Pivot

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Firehose Strategy: Open the Floodgates!

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0

2,500,000

5,000,000

7,500,000

10,000,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Unique Views 2010

Chalkboard Viewership

Over 11 Million Views!

Opening up of API to 3rd Party

Apps

Launch of WebAds

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3 Key Issues before fundraising

Do you have a product to demo?Can you demonstrate whether you have customers?Can you validate if the customers are willing to pay

for the product/service?

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What’s the end point for your business or idea?

BusinessIdea Seed Stage Series A to D IPO or Acquisition?

TechnologyIdea

Industry Standard

Development of standard & Building Communities

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What’s your Plan B?

When do you quit?

Where do you sit in the ecosystem?

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Learn from Everyone, Follow no one,

Observe the Patterns, Work Like Hell.

Final Thoughts

http://www.bernardleong.com

Slideshare/Twitter/GMail: bleongcw

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