building a great mobile app mobile fringe

Building a Great App

Here’s why…✔ 44% of all searches over Christmas 2011 where on mobile devices✔ Mobile is becoming a necessity – Retail Traffic Sep 20, 2011✔ Mobile will overtake PC web access by 2013, 2014?..Soon!✔ 50% of marketing decision makers use it now

PERFECT tool to enhance in-mall experience and build a loyal shopper

Why Mobile?

Native or Mobile Web – does not matter!In Mall promotionMulti channel messagePromotion contentInteractionInnovationIntegration

What makes a great app?

Toronto Eaton Centre AppDirectory, Map, Events, PromotionsFavorites, One touch calling, ServicesNamed Great Canadian App by AppleICSC Award WinnerTop RatedOn TV Ads ApplePromotions viewed 350,000 times!

Simple = Effective

In location campaignsReal-Time Local Product Search - by RetailigenceiFind Santa promotion to increase traffic to retailersAttracted large number of families Increased APP Usages through out the Black Friday weekendShoppers stayed longer by linking Restaurants & RetailersRetailers acquired first time customers

What’s Possible

mCommerce & LoyaltyMedia RevenueTransaction Revenue

Great Platform to Launch LoyaltyCreative rewards that drive the shopper behavior

What’s Coming