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KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Build Your Online Brand
James Nellis
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KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Build Your Online Brand
James Nellis
James NellisAlexandria, VirginiaCEO, Nellis Group, Keller WilliamsKWU Approved Trainer
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
IMPACT THE COMMUNITY
THROUGH CHARITY THAT INFLUENCES
THE NEXT GENERATION
The Nellis Group
FAMILY REUNION 2016
SELLING YOURSELF
RELATIONSHIPS
INFORMATION
The Right Path
FAMILY REUNION 2016
Less than 12 months …
Marketing Today
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
MySpaceYelpLinkedInGoogle PlusPinterestTwitterFacebook
Active Account: Top Social Networks
FAMILY REUNION 2016
CONSUMER
MARKETINGBRAND
Social Fusion: Layering Effect
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
Buyers Need to SEE themselvesPersonality BrandingLifestyle ApproachAllow for Viral
Reflection Business
FAMILY REUNION 2016
CONSUMER
MARKETINGBRAND
Layering Effect
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
LISTEN
INTERACTION
ENGAGEMENT
MEASUREMENT
4 Stages of Lifestyle Marketing
FAMILY REUNION 2016
Stage 1 of Lifestyle Marketing
LISTEN
FAMILY REUNION 2016
Tell Me Something I Don’t Know
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
VISIBLEREALYOU
The 3 B’s
FAMILY REUNION 2016
Realtor Branding
FAMILY REUNION 2016
“There’s the Consumer”
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Where’s the Consumer?
FAMILY REUNION 2016
TODAY
Where’s the Realtor?
FAMILY REUNION 2016
* the condition of being oneself or itself, and not another* condition or character as to who a person is or what a thing is* the state or fact of being the same one as described. * the sense of self, providing sameness and continuity in personality over time
Identity
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
What do you do for a living?Where are you from?Where do you live?What’s your favorite…
FAMILY REUNION 2016
MEN: Sports, Money
WOMEN: Fashion, Hobbies
30-Second Rule
FAMILY REUNION 2016
REDUCE THE BRAND
MEET THE CONSUMER
WHICH IDENTITY?
BE A RESOURCE
Identity Selling
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. MEET THE CONSUMER WHERE THEY ARE2. IT’S NOT ABOUT YOU3. ALIGN YOURSELF WITH THE IDENTITY YOU
PERSONIFY OR YOU WANT4. PROVIDE INFORMATION FOR THE IDENTITY
THAT THE CONSUMER WILL WANT
4 Principles: Identity Selling
FAMILY REUNION 2016
Meet the Consumer
FAMILY REUNION 2016
“I have never listened my way OUT of a sale, but I have talked myself out of one …”
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. BE VISIBLE, BE REAL, BE YOU1. BE VISIBLE, BE REAL, BE YOU
2. CHOOSE YOUR COMPANY IDENTITY2. CHOOSE YOUR COMPANY IDENTITY
3. RESEARCH YOUR CLIENTS3. RESEARCH YOUR CLIENTS
Fusion Points
FAMILY REUNION 2016
Stage 2 of Lifestyle Marketing
INTERACTION
FAMILY REUNION 2016
Relational Interaction
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Terminology
FAMILY REUNION 2016
CREATE 3 LISTSCREATE 3 LISTS
FAMILY REUNION 2016
Profile Photos
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Status Update
FAMILY REUNION 2016
FAMILY REUNION 2016
The New F.O.R.D.
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Privacy Setting
FAMILY REUNION 2016
Tell a Story …
FAMILY REUNION 2016
1. CREATE LISTS1. CREATE LISTS
2. UTILIZE PROFILE PHOTOS2. UTILIZE PROFILE PHOTOS
3. TELL A STORY3. TELL A STORY
Fusion Points
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Stage 3 of Lifestyle Marketing
ENGAGEMENT
FAMILY REUNION 2016
COMMUNITY CHARITY
SPORTS
UNIVERSITY POLITICS
FAITH
Consumer Identity
FAMILY REUNION 2016
Bumper Sticker Research
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Real Estate Ohio vs. Ohio
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COMMUNITY CHARITY
BUSINESS
Branding to Identity
FAMILY REUNION 2016
Community Identity
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
Charity Identity
FAMILY REUNION 2016
Business Identity
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Photos and Questions
FAMILY REUNION 2016
Vanity URL
FAMILY REUNION 2016
FB.com/usernameVanity URL
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Facebook.com/AlexandriaTalks
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YouTube.com/AlexandriaTalks
FAMILY REUNION 2016
Specific Engagement
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Upload Community & LandmarksUpload Community & Landmarks
Write down 2 Community PhotosWrite down 2 Community Photos
Photo Uploads
FAMILY REUNION 2016
“He is our Sponsor. Buy a house from him. www.NellisGroup.com”
“He is our Sponsor. Buy a house from him. www.NellisGroup.com”
Sponsoring a Team?
FAMILY REUNION 2016
ww
w.F
ace
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m/N
ellisG
roup
Facebook Business Page
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Facebook Business Page
FAMILY REUNION 2016
Facebook Business Page
FAMILY REUNION 2016
1. VANITY URLs1. VANITY URLs
2. CREATE AND SKIN FACEBOOK PAGE2. CREATE AND SKIN FACEBOOK PAGE
3. REVIEW SPONSORSHIPS3. REVIEW SPONSORSHIPS
Fusion Points
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
CONTENTCONTENT
INFORMATIONINFORMATION
PROVEN WINNERSPROVEN WINNERS
Practical Engagement
FAMILY REUNION 2016
Blogging Approach
FAMILY REUNION 2016
BLOGGINGBLOGGING
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Tagging and Keywords
FAMILY REUNION 2016
Community-specificCommunity-specific
Blog-Specific
FAMILY REUNION 2016
Keywords and Pages
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
AUDIENCE
BRAND MARKETING
PROFESSIONAL VS. PERSONAL
Videology
FAMILY REUNION 2016
YouTube
FAMILY REUNION 2016
SEO
Hosting on YouTube
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Alan Mah: www321SOLDnet Channel
Naming Channel
FAMILY REUNION 2016
FAMILY REUNION 2016
Create Your Own Channel
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Skin Your Channel
FAMILY REUNION 2016
FAMILY REUNION 2016
LIST 3 VIDEOSLIST 3 VIDEOS
What Types of Videos?
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
Custom Landing Pages
FAMILY REUNION 2016
3 Must-Have Videos
FAMILY REUNION 2016
Meetup to Engage
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. UTILIZE LINKEDIN AND MEETUP 1. UTILIZE LINKEDIN AND MEETUP
2. CREATE AND SKIN YOUTUBE 2. CREATE AND SKIN YOUTUBE
3. 1 VIDEO THIS MONTH3. 1 VIDEO THIS MONTH
Fusion Points
FAMILY REUNION 2016
Stage 4 of Lifestyle Marketing
MEASUREMENT
FAMILY REUNION 2016
TRAFFICTRAFFIC
CLOSED SALESCLOSED SALES
AWARENESSAWARENESS
Make It Measurable
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
• Become educated and aware• Leverage clients• Social media tips• Observe and copy
Gather Songbirds
FAMILY REUNION 2016
Google.com/Alerts
FAMILY REUNION 2016
Use Quotes
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
YOUR NAME
YOUR COMPANY
YOUR COMPETITION
YOUR COMMUNITY
4 Alerts to Measure
FAMILY REUNION 2016
Google Analytics
FAMILY REUNION 2016
Visistat
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
WebsiteGrader.com
FAMILY REUNION 2016
Sales
Blogging
YouTube
PPC
Tracking Sales
FAMILY REUNION 2016
VIRTUAL ASSISTANTSCRAIGSLISTDPA – STAY FOCUSED AND MEASURE RESULTS
Staffing the Right Way
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. CREATE GOOGLE ALERTS 1. CREATE GOOGLE ALERTS
2. UTILIZE ANALYTICS ON SITE 2. UTILIZE ANALYTICS ON SITE
3. TRACK SALES HISTORY3. TRACK SALES HISTORY
Fusion Points
FAMILY REUNION 2016
FAMILY REUNION 2016
“Open the door of possibilities to allow others to see the real YOU and engage in business, life, community, and relationship.”
Genuine Marketing
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Please complete an evaluation for this session.
Use any mobile device! familyreunion.kw.com/downloads
Thank You.
Download a FREE copy of this presentation. Go to
Please discard all your trash as you
leave!
www.evalfr.com
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