build your online brandkwselect.weebly.com/uploads/4/8/5/6/48566859/build_your_online_br… ·...

KWFR16 2/12/2016 7:04:27 PM

© Keller Williams Realty, Inc. 2016

Build Your Online Brand

James Nellis

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KWFR16 2/12/2016 7:04:27 PM


KWFR16 2/12/2016 7:04:27 PM


Build Your Online Brand

James Nellis

James NellisAlexandria, VirginiaCEO, Nellis Group, Keller WilliamsKWU Approved Trainer

FAMILY REUNION 2016

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IMPACT THE COMMUNITY

THROUGH CHARITY THAT INFLUENCES

THE NEXT GENERATION

The Nellis Group

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SELLING YOURSELF

RELATIONSHIPS

INFORMATION

The Right Path

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Less than 12 months …

Marketing Today

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MySpaceYelpLinkedInGoogle PlusPinterestTwitterFacebook

Active Account: Top Social Networks

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CONSUMER

MARKETINGBRAND

Social Fusion: Layering Effect

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Buyers Need to SEE themselvesPersonality BrandingLifestyle ApproachAllow for Viral

Reflection Business

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CONSUMER

MARKETINGBRAND

Layering Effect

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LISTEN

INTERACTION

ENGAGEMENT

MEASUREMENT

4 Stages of Lifestyle Marketing

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Stage 1 of Lifestyle Marketing

LISTEN

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Tell Me Something I Don’t Know

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VISIBLEREALYOU

The 3 B’s

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Realtor Branding

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“There’s the Consumer”

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Where’s the Consumer?

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TODAY

Where’s the Realtor?

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* the condition of being oneself or itself, and not another* condition or character as to who a person is or what a thing is* the state or fact of being the same one as described. * the sense of self, providing sameness and continuity in personality over time

Identity

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What do you do for a living?Where are you from?Where do you live?What’s your favorite…

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MEN: Sports, Money

WOMEN: Fashion, Hobbies

30-Second Rule

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REDUCE THE BRAND

MEET THE CONSUMER

WHICH IDENTITY?

BE A RESOURCE

Identity Selling

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1. MEET THE CONSUMER WHERE THEY ARE2. IT’S NOT ABOUT YOU3. ALIGN YOURSELF WITH THE IDENTITY YOU

PERSONIFY OR YOU WANT4. PROVIDE INFORMATION FOR THE IDENTITY

THAT THE CONSUMER WILL WANT

4 Principles: Identity Selling

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Meet the Consumer

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“I have never listened my way OUT of a sale, but I have talked myself out of one …”

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1. BE VISIBLE, BE REAL, BE YOU1. BE VISIBLE, BE REAL, BE YOU

2. CHOOSE YOUR COMPANY IDENTITY2. CHOOSE YOUR COMPANY IDENTITY

3. RESEARCH YOUR CLIENTS3. RESEARCH YOUR CLIENTS

Fusion Points

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INTERACTION

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Relational Interaction

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Terminology

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CREATE 3 LISTSCREATE 3 LISTS

Facebook

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Profile Photos

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Status Update

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The New F.O.R.D.

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Privacy Setting

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Tell a Story …

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1. CREATE LISTS1. CREATE LISTS

2. UTILIZE PROFILE PHOTOS2. UTILIZE PROFILE PHOTOS

3. TELL A STORY3. TELL A STORY

Fusion Points

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ENGAGEMENT

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COMMUNITY CHARITY

SPORTS

UNIVERSITY POLITICS

FAITH

Consumer Identity

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Bumper Sticker Research

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Real Estate Ohio vs. Ohio

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COMMUNITY CHARITY

BUSINESS

Branding to Identity

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Community Identity

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Charity Identity

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Business Identity

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Photos and Questions

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Vanity URL

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FB.com/usernameVanity URL

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Facebook.com/AlexandriaTalks

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YouTube.com/AlexandriaTalks

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Specific Engagement

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Upload Community & LandmarksUpload Community & Landmarks

Write down 2 Community PhotosWrite down 2 Community Photos

Photo Uploads

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“He is our Sponsor. Buy a house from him. www.NellisGroup.com”

“He is our Sponsor. Buy a house from him. www.NellisGroup.com”

Sponsoring a Team?

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ww

w.F

ace

bo

ok.co

m/N

ellisG

roup

Facebook Business Page

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1. VANITY URLs1. VANITY URLs

2. CREATE AND SKIN FACEBOOK PAGE2. CREATE AND SKIN FACEBOOK PAGE

3. REVIEW SPONSORSHIPS3. REVIEW SPONSORSHIPS

Fusion Points

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CONTENTCONTENT

INFORMATIONINFORMATION

PROVEN WINNERSPROVEN WINNERS

Practical Engagement

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Blogging Approach

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BLOGGINGBLOGGING

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Tagging and Keywords

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Community-specificCommunity-specific

Blog-Specific

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Keywords and Pages

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AUDIENCE

BRAND MARKETING

PROFESSIONAL VS. PERSONAL

Videology

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YouTube

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SEO

Hosting on YouTube

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Alan Mah: www321SOLDnet Channel

Naming Channel

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Create Your Own Channel

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Skin Your Channel

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LIST 3 VIDEOSLIST 3 VIDEOS

What Types of Videos?

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Custom Landing Pages

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3 Must-Have Videos

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Meetup to Engage

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1. UTILIZE LINKEDIN AND MEETUP 1. UTILIZE LINKEDIN AND MEETUP

2. CREATE AND SKIN YOUTUBE 2. CREATE AND SKIN YOUTUBE

3. 1 VIDEO THIS MONTH3. 1 VIDEO THIS MONTH

Fusion Points

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MEASUREMENT

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TRAFFICTRAFFIC

CLOSED SALESCLOSED SALES

AWARENESSAWARENESS

Make It Measurable

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• Become educated and aware• Leverage clients• Social media tips• Observe and copy

Gather Songbirds

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Google.com/Alerts

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Use Quotes

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YOUR NAME

YOUR COMPANY

YOUR COMPETITION

YOUR COMMUNITY

4 Alerts to Measure

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Google Analytics

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Visistat

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WebsiteGrader.com

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Sales

Blogging

Facebook

Twitter

YouTube

PPC

Tracking Sales

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VIRTUAL ASSISTANTSCRAIGSLISTDPA – STAY FOCUSED AND MEASURE RESULTS

Staffing the Right Way

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1. CREATE GOOGLE ALERTS 1. CREATE GOOGLE ALERTS

2. UTILIZE ANALYTICS ON SITE 2. UTILIZE ANALYTICS ON SITE

3. TRACK SALES HISTORY3. TRACK SALES HISTORY

Fusion Points

FAMILY REUNION 2016

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“Open the door of possibilities to allow others to see the real YOU and engage in business, life, community, and relationship.”

Genuine Marketing

KWFR16 2/12/2016 7:04:27 PM


Please complete an evaluation for this session.

Use any mobile device! familyreunion.kw.com/downloads

Thank You.

Download a FREE copy of this presentation. Go to

Please discard all your trash as you

leave!

www.evalfr.com

build your online brandkwselect.weebly.com/uploads/4/8/5/6/48566859/build_your_online_br… ·...

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