build your ecommerce castle with 9 pillars of retention

Build Your eCommerce Castle

with 9 Pillars of Retention• Windsor Circle

• Griffin Technology

• CafePress Services

Speakers

Mike Shepherd

Griffin TechnologyBrad McGinity

Windsor Circle Bethany Ruopp

CafePress Services

What is Windsor Circle?

WC Promise

5 days to “go live” or a free month!

Amazon retains 75% of its

customers.

How about you?

Retailers lose millions from

abandoned carts. Recover over 15%!

Pretty graphs aren’t enough.

Automate now and drive revenue!

Retention Automation For Retailers

9 Pillars of Retention

Connect

Griffin Technology

Mike Shepherd

eCommerce | Social Media Coordinator

Target 1x Purchasers Target 2x Purchasers

Help Your Customers Buy More

2X engagement vs. promotional emails

Help Your Customers Buy More

2X engagement vs. promotional emails

Convert 315% more often

CafePress Services

Bethany Ruopp

Sr. Marketing Manager

Help Your Customers Buy More

Help Your Customers Buy More

Open Rate: 50% Higher

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Order Value: 40% Higher

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Order Value: 40% Higher

Total Revenue: 160% Higher

Help Your Customers Buy More

What works:• Segment Your Customer Groups• Offer discounts based on buying

behavior• Simple content changes

Win Back Churning Customers

Win Back Churning Customers

31% open rate vs. 8.2% open rate

Cart Recovery

Cart Recovery

Open Rate: 57% Higher

Cart Recovery

Open Rate: 57% Higher

Conversion Rate: 10%

Cart Recovery

Open Rate: 57% Higher

Conversion Rate: 10%

ROI: 500%

Save Churning Customers

What works:• Abandoned cart triggered emails• Compelling offer• Use helpful language

Thank Your Customers

Thank Your Customers

Open Rate: 96% Higher

Thank Your Customers

Open Rate: 96% Higher

Clickthrough Rate: 87% Higher

Thank Your Customers

Open Rate: 96% Higher

Clickthrough Rate: 87% Higher

Conversion Rate: 213% Higher

Thank Your Customers

What works:• Clear appreciation language• Communicating directly after

purchase• Acknowledge your BEST customers

Questions? Visit us at Lounge #301

Thank you!