build your ecommerce castle with 9 pillars of retention

36
Build Your eCommerce Castle with 9 Pillars of Retention • Windsor Circle • Griffin Technology • CafePress Services

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Page 1: Build Your eCommerce Castle with 9 Pillars of Retention

Build Your eCommerce Castle

with 9 Pillars of Retention• Windsor Circle

• Griffin Technology

• CafePress Services

Page 2: Build Your eCommerce Castle with 9 Pillars of Retention

Speakers

Mike Shepherd

Griffin TechnologyBrad McGinity

Windsor Circle Bethany Ruopp

CafePress Services

Page 3: Build Your eCommerce Castle with 9 Pillars of Retention

What is Windsor Circle?

WC Promise

5 days to “go live” or a free month!

Amazon retains 75% of its

customers.

How about you?

Retailers lose millions from

abandoned carts. Recover over 15%!

Pretty graphs aren’t enough.

Automate now and drive revenue!

Retention Automation For Retailers

Page 4: Build Your eCommerce Castle with 9 Pillars of Retention

9 Pillars of Retention

Page 5: Build Your eCommerce Castle with 9 Pillars of Retention

Connect

Page 6: Build Your eCommerce Castle with 9 Pillars of Retention

Griffin Technology

Mike Shepherd

eCommerce | Social Media Coordinator

Page 7: Build Your eCommerce Castle with 9 Pillars of Retention
Page 8: Build Your eCommerce Castle with 9 Pillars of Retention

Target 1x Purchasers Target 2x Purchasers

Page 9: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

2X engagement vs. promotional emails

Page 10: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

2X engagement vs. promotional emails

Convert 315% more often

Page 11: Build Your eCommerce Castle with 9 Pillars of Retention

CafePress Services

Bethany Ruopp

Sr. Marketing Manager

Page 12: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Page 13: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Open Rate: 50% Higher

Page 14: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Page 15: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Page 16: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Order Value: 40% Higher

Page 17: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

Open Rate: 50% Higher

Clickthrough Rate: 150% Higher

Conversion Rate: 222% Higher

Order Value: 40% Higher

Total Revenue: 160% Higher

Page 18: Build Your eCommerce Castle with 9 Pillars of Retention

Help Your Customers Buy More

What works:• Segment Your Customer Groups• Offer discounts based on buying

behavior• Simple content changes

Page 19: Build Your eCommerce Castle with 9 Pillars of Retention
Page 20: Build Your eCommerce Castle with 9 Pillars of Retention

Win Back Churning Customers

Page 21: Build Your eCommerce Castle with 9 Pillars of Retention

Win Back Churning Customers

31% open rate vs. 8.2% open rate

Page 22: Build Your eCommerce Castle with 9 Pillars of Retention

Cart Recovery

Page 23: Build Your eCommerce Castle with 9 Pillars of Retention

Cart Recovery

Open Rate: 57% Higher

Page 24: Build Your eCommerce Castle with 9 Pillars of Retention

Cart Recovery

Open Rate: 57% Higher

Conversion Rate: 10%

Page 25: Build Your eCommerce Castle with 9 Pillars of Retention

Cart Recovery

Open Rate: 57% Higher

Conversion Rate: 10%

ROI: 500%

Page 26: Build Your eCommerce Castle with 9 Pillars of Retention

Save Churning Customers

What works:• Abandoned cart triggered emails• Compelling offer• Use helpful language

Page 27: Build Your eCommerce Castle with 9 Pillars of Retention
Page 28: Build Your eCommerce Castle with 9 Pillars of Retention

Thank Your Customers

Page 29: Build Your eCommerce Castle with 9 Pillars of Retention

Thank Your Customers

Open Rate: 96% Higher

Page 30: Build Your eCommerce Castle with 9 Pillars of Retention

Thank Your Customers

Open Rate: 96% Higher

Clickthrough Rate: 87% Higher

Page 31: Build Your eCommerce Castle with 9 Pillars of Retention

Thank Your Customers

Open Rate: 96% Higher

Clickthrough Rate: 87% Higher

Conversion Rate: 213% Higher

Page 32: Build Your eCommerce Castle with 9 Pillars of Retention

Thank Your Customers

What works:• Clear appreciation language• Communicating directly after

purchase• Acknowledge your BEST customers

Page 33: Build Your eCommerce Castle with 9 Pillars of Retention
Page 34: Build Your eCommerce Castle with 9 Pillars of Retention
Page 35: Build Your eCommerce Castle with 9 Pillars of Retention

Questions? Visit us at Lounge #301

Page 36: Build Your eCommerce Castle with 9 Pillars of Retention

Thank you!