build your ecommerce castle with 9 pillars of retention
TRANSCRIPT
Build Your eCommerce Castle
with 9 Pillars of Retention• Windsor Circle
• Griffin Technology
• CafePress Services
Speakers
Mike Shepherd
Griffin TechnologyBrad McGinity
Windsor Circle Bethany Ruopp
CafePress Services
What is Windsor Circle?
WC Promise
5 days to “go live” or a free month!
Amazon retains 75% of its
customers.
How about you?
Retailers lose millions from
abandoned carts. Recover over 15%!
Pretty graphs aren’t enough.
Automate now and drive revenue!
Retention Automation For Retailers
9 Pillars of Retention
Connect
Griffin Technology
Mike Shepherd
eCommerce | Social Media Coordinator
Target 1x Purchasers Target 2x Purchasers
Help Your Customers Buy More
2X engagement vs. promotional emails
Help Your Customers Buy More
2X engagement vs. promotional emails
Convert 315% more often
CafePress Services
Bethany Ruopp
Sr. Marketing Manager
Help Your Customers Buy More
Help Your Customers Buy More
Open Rate: 50% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
Total Revenue: 160% Higher
Help Your Customers Buy More
What works:• Segment Your Customer Groups• Offer discounts based on buying
behavior• Simple content changes
Win Back Churning Customers
Win Back Churning Customers
31% open rate vs. 8.2% open rate
Cart Recovery
Cart Recovery
Open Rate: 57% Higher
Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
Cart Recovery
Open Rate: 57% Higher
Conversion Rate: 10%
ROI: 500%
Save Churning Customers
What works:• Abandoned cart triggered emails• Compelling offer• Use helpful language
Thank Your Customers
Thank Your Customers
Open Rate: 96% Higher
Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Thank Your Customers
Open Rate: 96% Higher
Clickthrough Rate: 87% Higher
Conversion Rate: 213% Higher
Thank Your Customers
What works:• Clear appreciation language• Communicating directly after
purchase• Acknowledge your BEST customers
Questions? Visit us at Lounge #301
Thank you!