build 2016 - p512 - user segmentation and targeted push notifications for uwp apps

#Build2016

User Segmentation and Targeted Push Notifications for UWP appsYamil Hernandez SaaSr Program Manager, Windows Dev Center

Common ScenariosAsk engaged users to rate your app

Cross-promote your apps to boost user acquisition

Promote your sales to boost user engagement

How does it work?

3.Measure impact

Time

Engagement Metrics

90% delivery rate

2.Targeted notifications

1. Segment your user base

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Usage

Reve

nue

Demographic

What about coding?Register a notification channel using the Microsoft Store Engagement SDK

public App(){ … //Register the notification channel with Dev Center RegisterEngagementNotificationChannel();}

private async void RegisterEngagementNotificationChannel(){ await EngagementClient.RegisterNotificationChannelAsync();}

Easy to integrate

Demo: Sending notifications to segments of usersYamil Hernandez Saa

Best PracticesDon’t spam or be intrusiveMake sure you share relevant information, at the right time and with the right audience

Be data-drivenLearn from the data and improve segments and messages to get better results

Key TakeawaysEasy to integrateAdd a reference to Store Engagement SDK and register the notification channel

Easy to useSimple Dev Center UI to create segments and notifications

Easy to extendEasy to extend with custom in-app functionality

• Click on Push Notifications in Windows Dev Center to get started.

• Download the Microsoft Store Engagement SDK: http://aka.ms/store-em-sdk

• Re-visit Build on Channel 9.• Continue your education at

Microsoft Virtual Academy online.

Call to Action

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