buddy media capabilities overview

Buddy Media, Inc.

The future of advertising in a

social world.

• Mission: To help major brand advertisers leverage social networks

• Founders: Mike and Kass Lazerow (4th start up)• NYC headquarters with 22 employees• Launched September 2007• Premier investor syndicate ($8.2M raised to date)

» Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund

» Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners

Buddy Media Company Overview

Buddy Media’s Premium Client Base

• Social media is here»37% of adult internet users

and 70% of teens use social networking sites monthly

• Growth is accelerating» In 3 years, 49% of adults and

84% of teens will be on social networks

• And the revenues are real»Online social network

advertising is expected to grow from $2.1B to $4.1B in the next 3 years

»We’re targeting the $25B spent in online media!

The Opportunity

SOURCE: eMarketer Social Network Marketing Report. Dec. 2007

• The major social networks have announced plans to open their platforms to developers

• Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users

• Pricing for branded online media will shift from impressions and clicks to engagement and custom actions

• The social media application is the new ad unit• The power in the online advertising marketplace has shifted

from seller to buyer• Every company is currently trying to figure out how to

leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity

Vision

Buddy Media helps brands build and promote engaging social applications »Strategy: Buddy Media’s helps companies answer the

question “What should I build?”»Development & Management Platform: Buddy Media’s

development platform lets brands launch, manage, analyze and track campaigns

»Promotion: The Buddy Media Advertising Network ensures that brands break through application clutter efficiently with its optimization and targeting engine

»Loyalty: Buddy Media’s AceBucks loyalty program helps companies activate and engage consumers by incentivizing them to click, install, answer, buy and more with a high perceived-value virtual point system

Strategy

Buddy Media Process

Buddy Media Dashboard

• Buddy Media serves as the brand’s advocate in the social media space»Custom application

development»Targeted online

advertising to drive engagement

»Emphasis on engagement

• Proven results with major global brands

Full-Service, Brand-Centric Approach

FedEx Launch a Package

InStyle Hollywood Hair Makeover

Bud Light Dude Application

Readers Digest Prop a Photo

Priceline Ultimate Road Trip

Contact

Michael LazerowMichael@buddymedia.comCEOP: 646.786.1444 | M: 646.436.2222 |

Jeff RagovinJeff@buddymedia.comVice President, Sales and Business Development P: 646.786.1414 | M: 917-523-6266 |