ux re capabilities overview

Presentation by: Ascendant Technology April 9, 2023

Atech’s Capabilities with Business and Marketing Consulting

Service Offerings

The Fundamental “Flaws” in Today’s Software & Web Applications

The Atech Solution & Approach

Service Offerings

1

5 Core Areas of Services in

Business & Marketing Consulting

Fundamental “Flaws” to the Requirements, Design and Marketing of Software

2

#1 IT and Business Challenges in the 20th and 21st Century’s

Technology and software is supposed to help meet

these challenges

but…

Innovation & Growth Operational Efficiency

The processes behind software design and development has fundamental issues… we need to incorporate lessons learned from other industries

“In the last year, 70% of projects failed to meet deadlines, & 50% of projects failed to meet the needs of the business; 80% of the issues

stem from poor requirements.” Standish Group Chaos Report

“In the last year, 70% of projects failed to meet deadlines, & 50% of projects failed to meet the needs of the business; 80% of the issues

stem from poor requirements.” Standish Group Chaos Report

top three causes of project failure were…•lack of user input•incomplete requirements•changing requirements

Most software is designed without the users needs helping to drive the solutionIssue#

1Features

Chassis

4 Wheels

Steering Wheel

Gasoline Powered

Comfortable Seating

Mental Model

Needs to cut a 1 acre yard in less

than an hour

Needs a 42” cutting deck

Cut steep hills

Simple controls to disengage the

cutting blades

=

Most software solutions are developed with a “broken” or unclear measurement plan and strategy, the impact can be dramatic…

Issue#

2

How would you prefer to

gauge and monitor your

success?

OR

Recipe for disaster…Unclear value alignment with features and

functionsMissing or poorly defined business, marketing

and user experience measurement plansMiss-aligned technical, marketing/product

release and feature Roadmaps

Scope creep and late stage rework Poor adoption once in production Blown business plans and ROI Strained IT/Business relationships

End-Users and Stakeholders are uncertain of what they want until they see and interact with itIssue#

3

Requirements can be complex and the elicitation and management of them is critical to the success of the solution

Issue#

4

How the customer

explained the needs

How it was documented

How it was delivered to

“production”

What was needed

Weak links typically occur between the “blue sky” solution, their technical implementation and associated roadmaps

Issue#

5

The Atech Solution & Approach

3

Atech’s solution…

Others:

Compartmentalized & Siloed

Ascendant:

Process and Team Integration

Across Disciplines

User Needs

Business Value

& Requirements

Creative &Marketing

Technical

Implementation

Business Value

Assessment &

Measurement

Business Process

Modeling &

Transformation

Portfolio

Management

& Six Sigma

Customer Centric Marketing

& Measurement

User Centered Design

Customer Research Methods

Why our solutions workWe…

have found that no single “silver bullet” process is applicable, rather it is the

collection of many

have taken the best of breed industry and non-industry

approaches and learned how to build a better “mouse trap”

know our strengths from our weaknesses

have staffed with the best of breed

consultants

+ Business

Value

Atech

Approach

Customer

Experience

Rational

Unified

Process

Requirements

Definition &

Management

IBM &

Technical

Expertise

Software

Design

Requirements

Management

Business Value

Alignment and

MeasurementTask & Scenario

Analysis

User

Experience

Design

“Fail” fast and safe…

Usability Testing

At Atech we visualize and simulate to drive ROU (Reduction Of Uncertainty).

“There are many perverse incentives to keep

initiatives going past the point of where they

should have failed. If there is to be a failure, you

want to fail as fast as possible.”

Guido F Sacchi, CIO of Compucredit on

Disciplined Innovation

The “all-in” process…

/CLARIFY

We understand the balance of innovation, execution and cycle time

We believe in becoming and strive to be your trusted advisor by understanding your problem space

and delivering on what is needed

We use a variety of techniques to help you determine the best use of your investment including

feasibility vs importance score-carding, portfolio management and business value alignment

methodologies to ensure effective cycle times

Our engagements can be delivered in four ways…

1. Targeted & Incremental Improvements*

2. End to End Process Delivery (Redesigns,

Significant Overhauls or Ground-up)*

3. Healthchecks

4. Ala-cart Services

*We highly recommend that a 3-5 day discovery engagement is used to ensure appropriate

service offering alignment

Typical Engagement Profiles

#1

#2

#3

#4