btec business level 3 unit 12 p1 and p2 - role of internet marketing

By Chris M

P1 Describe the role that internet marketing has within a modern marketing contextP2 Describe how selected organisations use internet marketing

• How the Internet supports organisations marketing efforts

• Links between Internet Marketing and traditional Seven P’s or the organisations

• Two Trends impacting Internet Marketing with the potential impact of the organisations

• Cree is a B2B Company

• Sells energy efficient LED Lighting

• Environment and friendly lights

• Product: LED Lighting

• Price: Low B2B Prices

• Promotion: Social Media

• Place: Trade Channels

• Process: Client focused

• People: Image

• Physical Evidence: Online experience/Tours

Mobile Devices:

Video Production:

• Movember is a charity -Founded in 2003

• Raises Awareness for Prostate Cancer (and other male Cancers)

• Grow a moustache through the month of November

• Selfies• Campaigns• Social Media

• Product: Money raising for cancer cure

• Price: Donations

• Promotion: Social Media

• Place: Online interaction

• Process: Clear to what the cause is

• People: Donators and Volunteers

• Physical Evidence: Grow a moustache

• Mobile

• Social Media(Facebook Dark Posts)