btec business level 3 unit 12 p1 and p2 - role of internet marketing
DESCRIPTION
BTEC Business Level 3 UNIT 12 P1 and P2 - Role of Internet MarketingTRANSCRIPT
By Chris M
P1 Describe the role that internet marketing has within a modern marketing contextP2 Describe how selected organisations use internet marketing
• How the Internet supports organisations marketing efforts
• Links between Internet Marketing and traditional Seven P’s or the organisations
• Two Trends impacting Internet Marketing with the potential impact of the organisations
• Cree is a B2B Company
• Sells energy efficient LED Lighting
• Environment and friendly lights
• Product: LED Lighting
• Price: Low B2B Prices
• Promotion: Social Media
• Place: Trade Channels
• Process: Client focused
• People: Image
• Physical Evidence: Online experience/Tours
Mobile Devices:
Video Production:
• Movember is a charity -Founded in 2003
• Raises Awareness for Prostate Cancer (and other male Cancers)
• Grow a moustache through the month of November
• Selfies• Campaigns• Social Media
• Product: Money raising for cancer cure
• Price: Donations
• Promotion: Social Media
• Place: Online interaction
• Process: Clear to what the cause is
• People: Donators and Volunteers
• Physical Evidence: Grow a moustache
• Mobile
• Social Media(Facebook Dark Posts)