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Internal Guide
Dr C. Somashekhar
External Guide
Suresh (HRD)
Presented BY Prajwal A J
Industry Profile
Telecommunication services are globally recognized as one of the driving forces for overall economic development in a nation.
India stands as the second-largest telecommunications market in the world.
The telecommunication industry in India would contribute US$400 billion in terms of gross domestic product (GDP) of the country in 2014.
In the period April 2000 to January 2014, the telecom industry has got in FDI of about US$ 59,796 million, which is an increase of 6% to the total FDI.
History of Telecommunication industry in India
1• Indian telecommunications services began in
1851 when a telegraph service became operational between Kolkata and Diamond Harbor 21 miles away.
2• In 1880, two telephone companies namely the
oriental telephone company ltd. and the Anglo-Indian telephone company ltd. approached the government of India to establish telephone exchanges in India.
3 • The telegraph and later the telephone were introduced in India in 1882.
4• Thus, the history of Indian telecom can be
started with the introduction of telegraph and still ongoing with the present status of effective mobile phones available all over the country.
Market share of wireless Telecommunication services
22.88%
18.49%
15.13%
11.90%
10.07%
7.92%
6.92%
0.97% 0.39%
5.33%
Bharti Airtel Vodafone Idea
Reliance BSNL Aircel
TATA Teleservices MTS MTNL
Others
Market share of wireline Telecommunication services
65.70%
12.21%
11.56%
5.18%4.18% 0.17% 1%
BSNL MTNL
Bharti Airtel Tata Teleservices
Reliance vodofone
Others
PEST Analysis
• Increase in FDI Limits
• TRAI• MNP• New Telecom Policy
• GDP US$400 billion With a growth rate of 7%
• • Replacement
Technology• Research funding• Innovation
potential
• Consumer buying patterns
• Social welfare• Change in tastes
and preferences• Age distribution
Political Economical
TechnologicalSocio-cultural
Company Profile
Bharat Sanchar Nigam Limited (BSNL) is a communications sector company in India.
BSNL is one of the largest telecommunication company in India and the 7th largest in the world.
BSNL was incorporated on 15th September 2000.
BSNL headquarters are at Statesman house, Barakhamba Road, New Delhi.
BSNL has a revenue of RS.27,12,789 lakhs
History of BSNL
1 • The history of BSNL is linked with the beginning of telecom in India.
2• The Government of India corporatized the
operations wing of DOT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).
3• DOT was responsible for running of telecom
services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of dot to run the telecom services of Delhi and Mumbai..
4 • BSNL operates as a public sector
VISSION
Be the leading telecom service provider in India
with global presence.
Create a customer focused organization with
excellence in customer care,
sales and marketing.
Leverage technology to
provide affordable and innovative
telecom. Services/products across customer
segments.
Mission
Creating a customer focused organization with
excellence in customer care,
sales& marketing.
Providing a favorable work
environment with strong focus on performance.
Establishing efficient business
processes enabled by IT.
OBJECTIVESTo be the Leading Telecom Services provider
by achieving higher rate of growth so as to become a profitable enterprise.
To provide quality and reliable fixed telecom service to our customer and
thereby increase customers confidence.
To provide customer friendly mobile telephone service of high quality and
play a leading role as GSM operator in its area of operation.
1 •BSNL Landline
2 •BSNL Mobile
3 •BSNL WLL
4 •INTERNET
5• BSNL
BROADBAND6 •ISDN
7• VIDEO
CONFERRENCING8
• AUDIO CONFERRENCING
9 •TELEGRAPH
10 •INET
Products and Services of BSNL:
Major competitor
Airtel
Reliance
Tata docomo
Vodafone
IDEA
Mahanagar Telephone Nigam Limited (MTNL)
Aircel
Mobile Tele Systems (MTS)
McKinsey 7S Framework
Structure:• The Board comprise of 12 Directors, of which 6 are
whole time Directors, 2 Government Nominee Directors and 4 Non-official Part Time Directors.
• Shri Anupam Shrivastava is the Chairman & Managing Director of BSNL.
Staff:• The staff of the BSNL has been divided into four
major groups Group A Group B Group C Group D
• The Tumkur district BSNL consists 521 employees.
Skills:• BSNL is continuously sharpening employee skills, enhance their knowledge by
providing different trainings.
• The different skills are
Managerial skills
Interpersonal Skills
Technical Skills
Systems:• To promote JTO to the SDE cadre: 2/3rd of the seats promoted by seniority and
1/3rd of the seats by written exam. The exam is for the employees JTO who
have completed at least 3 year service. 15% of seats are reserved for ST.
• To promote SDE to DE cadre; Only one seniority. 15% Seats are reserved for
SC And 7.5% seats are reserved to ST.
• To promote DE to DGM cadre: this is based only on seniority and no exam
considered. There are no reservations also.
Style:• The leadership approach of top management
and the company’s overall operating approach. • Decision making process
Strategy:
• There main strategy is
Rightsizing the manpower.
Providing greater customer satisfaction.
• Shared values:
The values and beliefs of the company ultimately they guide
employees towards ‘valued’ behaviour. One of the main values of
BSNL is to address the problems or a grievance that has happened
to its customers.
The shared value of an organization refers customer satisfaction,
implementing of automated machines and the most important one
that is to be achieved
SWOT Analysis
Strength:Alliances with
Ericsson and Cisco Systems.
BSNL has selling capacity of 25
million per annum.BSNL has
excellent network coverage across.
Weakness:Suffers from high call dropping rates and a reduction in
brand equity.
Low brand visibility and low
brand loyalty.
Opportunity:Adoption of Next
Generation Networks is
global.
Untapped rural markets.
Threats:Competitors low price offering.
Saturation point in Basic telephony
service. Mobile Number
Portability.
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