Internal Guide

Dr C. Somashekhar

External Guide

Suresh (HRD)

Presented BY Prajwal A J

Industry Profile

Telecommunication services are globally recognized as one of the driving forces for overall economic development in a nation.

India stands as the second-largest telecommunications market in the world.

The telecommunication industry in India would contribute US$400 billion in terms of gross domestic product (GDP) of the country in 2014.

In the period April 2000 to January 2014, the telecom industry has got in FDI of about US$ 59,796 million, which is an increase of 6% to the total FDI.

History of Telecommunication industry in India

1• Indian telecommunications services began in

1851 when a telegraph service became operational between Kolkata and Diamond Harbor 21 miles away.

2• In 1880, two telephone companies namely the

oriental telephone company ltd. and the Anglo-Indian telephone company ltd. approached the government of India to establish telephone exchanges in India.

3 • The telegraph and later the telephone were introduced in India in 1882.

4• Thus, the history of Indian telecom can be

started with the introduction of telegraph and still ongoing with the present status of effective mobile phones available all over the country.

Market share of wireless Telecommunication services

22.88%

18.49%

15.13%

11.90%

10.07%

7.92%

6.92%

0.97% 0.39%

5.33%

Bharti Airtel Vodafone Idea

Reliance BSNL Aircel

TATA Teleservices MTS MTNL

Others

Market share of wireline Telecommunication services

65.70%

12.21%

11.56%

5.18%4.18% 0.17% 1%

BSNL MTNL

Bharti Airtel Tata Teleservices

Reliance vodofone

Others

PEST Analysis

• Increase in FDI Limits

• TRAI• MNP• New Telecom Policy

• GDP US$400 billion With a growth rate of 7%

• • Replacement

Technology• Research funding• Innovation

potential

• Consumer buying patterns

• Social welfare• Change in tastes

and preferences• Age distribution

Political Economical

TechnologicalSocio-cultural

Company Profile

Bharat Sanchar Nigam Limited (BSNL) is a communications sector company in India.

BSNL is one of the largest telecommunication company in India and the 7th largest in the world.

BSNL was incorporated on 15th September 2000.

BSNL headquarters are at Statesman house, Barakhamba Road, New Delhi.

BSNL has a revenue of RS.27,12,789 lakhs

History of BSNL

1 • The history of BSNL is linked with the beginning of telecom in India.

2• The Government of India corporatized the

operations wing of DOT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).

3• DOT was responsible for running of telecom

services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of dot to run the telecom services of Delhi and Mumbai..

4 • BSNL operates as a public sector

VISSION

Be the leading telecom service provider in India

with global presence.

Create a customer focused organization with

excellence in customer care,

sales and marketing.

Leverage technology to

provide affordable and innovative

telecom. Services/products across customer

segments.

Mission

Creating a customer focused organization with

excellence in customer care,

sales& marketing.

Providing a favorable work

environment with strong focus on performance.

Establishing efficient business

processes enabled by IT.

OBJECTIVESTo be the Leading Telecom Services provider

by achieving higher rate of growth so as to become a profitable enterprise.

To provide quality and reliable fixed telecom service to our customer and

thereby increase customers confidence.

To provide customer friendly mobile telephone service of high quality and

play a leading role as GSM operator in its area of operation.

1 •BSNL Landline

2 •BSNL Mobile

3 •BSNL WLL

4 •INTERNET

5• BSNL

BROADBAND6 •ISDN

7• VIDEO

CONFERRENCING8

• AUDIO CONFERRENCING

9 •TELEGRAPH

10 •INET

Products and Services of BSNL:

Major competitor

Airtel

Reliance

Tata docomo

Vodafone

IDEA

Mahanagar Telephone Nigam Limited (MTNL)

Aircel

Mobile Tele Systems (MTS)

McKinsey 7S Framework

Structure:• The Board comprise of 12 Directors, of which 6 are

whole time Directors, 2 Government Nominee Directors and 4 Non-official Part Time Directors.

• Shri Anupam Shrivastava is the Chairman & Managing Director of BSNL.

Staff:• The staff of the BSNL has been divided into four

major groups Group A Group B Group C Group D

• The Tumkur district BSNL consists 521 employees.

Skills:• BSNL is continuously sharpening employee skills, enhance their knowledge by

providing different trainings.

• The different skills are

Managerial skills

Interpersonal Skills

Technical Skills

Systems:• To promote JTO to the SDE cadre: 2/3rd of the seats promoted by seniority and

1/3rd of the seats by written exam. The exam is for the employees JTO who

have completed at least 3 year service. 15% of seats are reserved for ST.

• To promote SDE to DE cadre; Only one seniority. 15% Seats are reserved for

SC And 7.5% seats are reserved to ST.

• To promote DE to DGM cadre: this is based only on seniority and no exam

considered. There are no reservations also.

Style:• The leadership approach of top management

and the company’s overall operating approach. • Decision making process

Strategy:

• There main strategy is

Rightsizing the manpower.

Providing greater customer satisfaction.

• Shared values:

The values and beliefs of the company ultimately they guide

employees towards ‘valued’ behaviour. One of the main values of

BSNL is to address the problems or a grievance that has happened

to its customers.

The shared value of an organization refers customer satisfaction,

implementing of automated machines and the most important one

that is to be achieved

SWOT Analysis

Strength:Alliances with

Ericsson and Cisco Systems.

BSNL has selling capacity of 25

million per annum.BSNL has

excellent network coverage across.

Weakness:Suffers from high call dropping rates and a reduction in

brand equity.

Low brand visibility and low

brand loyalty.

Opportunity:Adoption of Next

Generation Networks is

global. 

Untapped rural markets.

Threats:Competitors low price offering. 

Saturation point in Basic telephony

service. Mobile Number

Portability.