bryce roth 2013 cues next top credit union exec presentation
Post on 05-Dec-2014
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BryceRothMarketing & Social StrategistCitizensFirst Credit Union ($382M) Oshkosh, Wisconsin, USA
2013 CUES Next Top Credit Union Executive Competition
@bryceroth #NTCUE
Why?
• We’ve got problems...
Problem #1
• Aging demographic of the average credit union member.
Problem # 2
• Lack of relevancy and loyalty
Problem # 3
• Poor personal finance skills
Problem # 4
• Many credit unions have lost sight of our original purpose
What do we know?
• The research doesn’t lie
The good news
• Credit unions are exactly what young adults want!
• Financial Literacy
• Community outreach
• Engagement
• Exposure
How?• Next Gen
• Financial education
• Community outreach
• Board Advisors
• Engagement
• Financial education
• The VOICE
• Exposure
• Community outreach
Results
• Increased exposure
Results
• STRATEGIC GOALS
• Lower avg. member age
• Membership growth
• 650
One more thing...
Thank you!
Q&A with
Bryce
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