brunel elearning 2.0 keynote slides

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PRESENTATION OUTLINE

College student technology use statistics

Adoption of newer technologies by faculty

The Digital Divide Positive effects of technology use Academically-relevant uses of technology

STUDENT TECHNOLOGY USE

Today’s College Students Use

More than people from other generations

Internet Instant Messenger Wikipedia Blogs P2P File Sharing Facebook Twitter

Pew Internet and American Life Project (2009) & Junco and Mastrodicasa (2007)

Silent Generation(1925-1942)

PersonalityLoyalCollaborativePersonal SacrificePatrioticConformityRespect for authorityCivic PrideEventsWWI & IIGreat DepressionNew DealCollege1943-1960

Boomers (1943-1960)

PersonalityOptimisticCompetitiveIndividualisticReject AuthorityReturn to religious valuesEventsVietnam WarWatergateWomen’s RightsReagan recessionCivil Rights MovementTelevisionCollege1961-1978

Generation X (1961-1981)

PersonalityIndependentSkepticalLatchkey KidsShun Traditional ValuesNihilismEventsChallenger AccidentMTVComputersVideo GamesPersian Gulf WarCollege1979-1999

Net Generation(1982-Now)

PersonalitySpecialShelteredConfidentConventionalTeam-OrientedAchievingPressuredEventsColumbine ShootingsSeptember 11 AttacksOklahoma City BombingCollege2000-Now

SOCIAL NETWORKING WEBSITE USE

Pew Internet and American Life Project (2009)

TWITTER USE

Pew Internet and American Life Project (2009)

FACULTY MEMBERS & TECHNOLOGY USE

Typically from older generations Not as likely to embrace newer technologies

NIELSEN MARCH 2009 REPORT

67% of global online community visit blogs and social networking sites

Global active reach is greater than email

Facebook is visited monthly by 3 in every 10 people

Audience is becoming more diverseIn 2008, largest growth in 35-49 year olds

Increase of 156% from 2007 in use of cell phones to access social networking in the US

FACEBOOK AUDIENCE BECOMING OLDER SINCE 2007

THE DIGITAL DIVIDE

Men African American

Incomes <$10k

Women African American

Latino/Hispanic

Less Likely to Own Mobile

More Time SMSMore Time Talking

Women African American Incomes >$200k

Junco, Merson, & Salter (Under review)

MULTITASKING

Women, Latinos, and first-year students were more likely to report that multitasking had a negative effect on their academics.

Junco & Cotten (In preparation)

FACEBOOK PENETRATION ON COLLEGE CAMPUSES

GROWTH OF FACEBOOK, MYSPACE, & TWITTER

Unique Visitors

Monthly Change Yearly Change

Facebook 104,125,466 +14.36% +249.70%

Myspace 55,559,317 -0.06% -8.61%

Twitter 19,443,286 +38.56% +1,192.13%

BLOGS AND MICROBLOGS

28% of students reported maintaining a blog 44% reported reading blogs (Junco & Mastrodicasa, 2007)

Blog usage declined in early 2008, then has increased steadily with the rising popularity of Twitter

Blog use in the classroom (Nakerud & Scaletta, 2008)

ENGAGEMENT AND RETENTION

ENGAGEMENT ITEMS Asked questions in class or contributed to class discussions Participated in a community-based project (e.g., service learning) as part

of a regular course Used an electronic medium (listserv, chat group, Internet, instant

messaging, etc.) to discuss or complete an assignment Discussed grades or assignments with an instructor Talked about career plans with a faculty member or advisor Discussed ideas from your readings or classes with faculty members outside

of class Worked with faculty members on activities other than coursework

(committees, orientation, student life activities, etc.) Discussed ideas from your readings or classes with others outside of class

(students, family members, co-workers, etc.) Had serious conversations with students of a different race or ethnicity

than your own Had serious conversations with students who are very different from you in

terms of their religious beliefs, political opinions, or personal values Attended an art exhibit, play, dance, music, theater, or other performance Exercised or participated in physical fitness activities Participated in activities to enhance your spirituality (worship,

meditation, prayer, etc.)

National Survey of Student Engagement (2009)

RESEARCH ON FACEBOOK AND STUDENT ENGAGEMENT

Few studies examining link HERI (2007) Heiberger (2008) How is engagement related to technology use?

HERI (2007) & HEIBERGER (2008)

HERI HEIBERGER

N 31,500 via YFCY 375

Participants 114 Colleges and Universities

1 Midsize Midwestern U.

Social Network All Social Networks Facebook only

94% use weekly 92% use daily

No less time studying

SOCIAL NETWORKING AND ENGAGEMENT

RESEARCH-BASED STRATEGIES

Working with student attitudes about online privacy

Using social media to enhance engagement Facebook groups Facebook applications

Using Social Media to learn about faculty

Twitter

STUDENT ATTITUDES

Information posted on social networking sites is private

“You shouldn’t be looking at my social networking site unless, of course, I want you to”

“What is a privacy statement?” The job search Safety

CAREERBUILDER.COM SURVEY (2008)

22% of Hiring Managers used Social Networking websites to research candidates.

33% reported they found information to disqualify potential employee: 41% posted information about them drinking or using drugs

40% posted inappropriate photographs or information

29% had poor communication skills 28% badmouthed their previous company or fellow employee

22% used discriminatory remarks 21% were linked to criminal behavior

FACEBOOK GROUPS

HELP STUDENTS CONNECT TO GROUPS AND ACTIVITIES ON CAMPUS

ENHANCE STUDENT ENGAGEMENT IN LEARNING COMMUNITIES

SUPPLEMENT PRE-ENROLLMENT ORIENTATION EFFORTS

LEARNING ABOUT FACULTY & STAFF

SOCIAL MEDIA CONNECTIONS Not for everyone Build community Learn about academic/faculty culture Connect with professors Maintain connection with students who graduate

Model appropriate social media behaviors

EFFECTS OF FACULTY SELF-DISCLOSURE ON FACEBOOK

Three themes discovered by Mazer, Murphy, and Simonds (2007):

Students like to learn about a professor’s personality

Concern about faculty professionalism Students concerned that faculty would “spy” on them

FACEBOOK APPLICATIONS

COURSES 2.0

CAREERBUILDER.COM

CAUSES

STOCK MARKET CHALLENGE

TWITTER AND STUDENT ENGAGEMENT

ENGAGING USES OF TWITTER

TWITTER IN THE CLASSROOM

QUESTIONS AND DISCUSSION