brunel elearning 2.0 keynote slides
DESCRIPTION
Translating social media research into academically relevant practices. Today’s college students use social media (i.e., Facebook, Myspace, Twitter), cell phones, blogs, and instant messaging at higher rates than people from other generations. In higher education, faculty members generally lag behind students in their use of technology. While some faculty members embrace it, most have negative views of newer technologies, believing that technology use hurts students academically and socially. Nevertheless, research demonstrates that students generally utilize newer technologies in ways that are beneficial to them. For instance, recent research has shown that students who use Facebook at high rates have more positive educational outcomes. Additionally, the use of blogs, cell phones, and instant messaging have all been shown to promote student academic and psychosocial development. This presentation reviews recent research on how college students use technologies such as social media, cell phones, blogs, and instant messaging. Additionally, these slides highlight the latest research on student attitudes about social media, statistics on their use, differences in use based on gender, ethnicity, and social class (the digital divide), positive academic and social effects of technology use, and research-based strategies to help faculty members integrate technology into their courses in order to support student academic development.TRANSCRIPT
[email protected]/reyjuncoFacebook : Rey Junco
PRESENTATION OUTLINE
College student technology use statistics
Adoption of newer technologies by faculty
The Digital Divide Positive effects of technology use Academically-relevant uses of technology
STUDENT TECHNOLOGY USE
Today’s College Students Use
More than people from other generations
Internet Instant Messenger Wikipedia Blogs P2P File Sharing Facebook Twitter
Pew Internet and American Life Project (2009) & Junco and Mastrodicasa (2007)
Silent Generation(1925-1942)
PersonalityLoyalCollaborativePersonal SacrificePatrioticConformityRespect for authorityCivic PrideEventsWWI & IIGreat DepressionNew DealCollege1943-1960
Boomers (1943-1960)
PersonalityOptimisticCompetitiveIndividualisticReject AuthorityReturn to religious valuesEventsVietnam WarWatergateWomen’s RightsReagan recessionCivil Rights MovementTelevisionCollege1961-1978
Generation X (1961-1981)
PersonalityIndependentSkepticalLatchkey KidsShun Traditional ValuesNihilismEventsChallenger AccidentMTVComputersVideo GamesPersian Gulf WarCollege1979-1999
Net Generation(1982-Now)
PersonalitySpecialShelteredConfidentConventionalTeam-OrientedAchievingPressuredEventsColumbine ShootingsSeptember 11 AttacksOklahoma City BombingCollege2000-Now
SOCIAL NETWORKING WEBSITE USE
Pew Internet and American Life Project (2009)
TWITTER USE
Pew Internet and American Life Project (2009)
FACULTY MEMBERS & TECHNOLOGY USE
Typically from older generations Not as likely to embrace newer technologies
NIELSEN MARCH 2009 REPORT
67% of global online community visit blogs and social networking sites
Global active reach is greater than email
Facebook is visited monthly by 3 in every 10 people
Audience is becoming more diverseIn 2008, largest growth in 35-49 year olds
Increase of 156% from 2007 in use of cell phones to access social networking in the US
FACEBOOK AUDIENCE BECOMING OLDER SINCE 2007
THE DIGITAL DIVIDE
Men African American
Incomes <$10k
Women African American
Latino/Hispanic
Less Likely to Own Mobile
More Time SMSMore Time Talking
Women African American Incomes >$200k
Junco, Merson, & Salter (Under review)
MULTITASKING
Women, Latinos, and first-year students were more likely to report that multitasking had a negative effect on their academics.
Junco & Cotten (In preparation)
FACEBOOK PENETRATION ON COLLEGE CAMPUSES
GROWTH OF FACEBOOK, MYSPACE, & TWITTER
Unique Visitors
Monthly Change Yearly Change
Facebook 104,125,466 +14.36% +249.70%
Myspace 55,559,317 -0.06% -8.61%
Twitter 19,443,286 +38.56% +1,192.13%
BLOGS AND MICROBLOGS
28% of students reported maintaining a blog 44% reported reading blogs (Junco & Mastrodicasa, 2007)
Blog usage declined in early 2008, then has increased steadily with the rising popularity of Twitter
Blog use in the classroom (Nakerud & Scaletta, 2008)
ENGAGEMENT AND RETENTION
ENGAGEMENT ITEMS Asked questions in class or contributed to class discussions Participated in a community-based project (e.g., service learning) as part
of a regular course Used an electronic medium (listserv, chat group, Internet, instant
messaging, etc.) to discuss or complete an assignment Discussed grades or assignments with an instructor Talked about career plans with a faculty member or advisor Discussed ideas from your readings or classes with faculty members outside
of class Worked with faculty members on activities other than coursework
(committees, orientation, student life activities, etc.) Discussed ideas from your readings or classes with others outside of class
(students, family members, co-workers, etc.) Had serious conversations with students of a different race or ethnicity
than your own Had serious conversations with students who are very different from you in
terms of their religious beliefs, political opinions, or personal values Attended an art exhibit, play, dance, music, theater, or other performance Exercised or participated in physical fitness activities Participated in activities to enhance your spirituality (worship,
meditation, prayer, etc.)
National Survey of Student Engagement (2009)
RESEARCH ON FACEBOOK AND STUDENT ENGAGEMENT
Few studies examining link HERI (2007) Heiberger (2008) How is engagement related to technology use?
HERI (2007) & HEIBERGER (2008)
HERI HEIBERGER
N 31,500 via YFCY 375
Participants 114 Colleges and Universities
1 Midsize Midwestern U.
Social Network All Social Networks Facebook only
94% use weekly 92% use daily
No less time studying
SOCIAL NETWORKING AND ENGAGEMENT
RESEARCH-BASED STRATEGIES
Working with student attitudes about online privacy
Using social media to enhance engagement Facebook groups Facebook applications
Using Social Media to learn about faculty
STUDENT ATTITUDES
Information posted on social networking sites is private
“You shouldn’t be looking at my social networking site unless, of course, I want you to”
“What is a privacy statement?” The job search Safety
CAREERBUILDER.COM SURVEY (2008)
22% of Hiring Managers used Social Networking websites to research candidates.
33% reported they found information to disqualify potential employee: 41% posted information about them drinking or using drugs
40% posted inappropriate photographs or information
29% had poor communication skills 28% badmouthed their previous company or fellow employee
22% used discriminatory remarks 21% were linked to criminal behavior
FACEBOOK GROUPS
HELP STUDENTS CONNECT TO GROUPS AND ACTIVITIES ON CAMPUS
ENHANCE STUDENT ENGAGEMENT IN LEARNING COMMUNITIES
SUPPLEMENT PRE-ENROLLMENT ORIENTATION EFFORTS
LEARNING ABOUT FACULTY & STAFF
SOCIAL MEDIA CONNECTIONS Not for everyone Build community Learn about academic/faculty culture Connect with professors Maintain connection with students who graduate
Model appropriate social media behaviors
EFFECTS OF FACULTY SELF-DISCLOSURE ON FACEBOOK
Three themes discovered by Mazer, Murphy, and Simonds (2007):
Students like to learn about a professor’s personality
Concern about faculty professionalism Students concerned that faculty would “spy” on them
FACEBOOK APPLICATIONS
COURSES 2.0
CAREERBUILDER.COM
CAUSES
STOCK MARKET CHALLENGE
TWITTER AND STUDENT ENGAGEMENT
ENGAGING USES OF TWITTER
TWITTER IN THE CLASSROOM
QUESTIONS AND DISCUSSION