brief introduction to data visualization

A Brief Introduction to

Zach Gemignani Founder & CEO, Juice Analytics

DATA VISUALIZATION

2,147,483,648 bytes

7 digits

BIGdata

data visualization is your life raft

in an ocean of

NOT THIS

MORE LIKE THIS

3 basic lessons of data visualization

How can this data help

ME?#1

Pick the right chartCircular Area Chart Line Chart Column Chart Line Chart

Scatter Chart

3D Area Chart

Pie Chart Waterfall Chart Stacked 100% Column Chart

with SubcomponentsStacked Area ChartStacked 100%

Area ChartStacked

Column ChartStacked 100%

Column Chart

Bubble Chart

Scatter Chart

Variable Width

Column Chart

Table or Table with

Embedded Charts

Bar Chart Column Chart

Column Histogram

Line Histogram

http://extremepresentation.typepad.com/blog/2006/09/choosing_a_good.html

#2

Keep it simple#3

Bonus: Looks matter#4

in Data VisualizationFIVE TRENDS

Communicating with data is a social problem, not a technology problemONE

People & skills

Communication

LeadershipTechnology

More data

Tools

TWO Storytelling to make data more accessible to people

THREE Dynamic interactions to make data relevant

FOUR Turning data into action

https://www.flickr.com/photos/rethwill/8752384617

FIVE Data apps to solve targeted solutions

apps to get things donemore confusion

What are other companies doing about…

Data Visualization?

Evolution of data tools

Gathering data

Audience

Visual AnalyticsTableau

Spotfire

Qlikview

Enterprise platform

Dashboards & Reporting

SAP (Business Objects)

Microsoft

IBM (Cognos)

SAS

Microstrategy

LogiXML

Corda

Dundas

Data Storytelling

IT

Business

PresentationAnalysis

Options, options

Data gathering and consolidation

Data analysis Data presentation

Integrated solutions (full service firm)

Build it yourself (in-house counsel)

Specialized best of breed

Specialized best of breed

Specialized best of breed

loosely coupled

loosely coupled

To sum up

Data visualization — done right — can make data accessible to a wide audience

Start with understanding your problems and building targeted solutions that encourage action

8 years of thought leadership in the data visualization field

12 professionals designers and developers

80+ clients in many industries from healthcare to advertising to law

2 services offerings design services & Fruition platform