bridging the mobile design gap

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Small screens, varying contexts, varying form factors -- challenging, inspiring, or both? Our perspective on how we view these many aspects of designing for mobile can usually be traced back to how and when we came to be working on the web. And for those of us who have been pushing pixels since the medium's infancy, many current mobile failures have clear antecedents in the early web, where these "mistakes" actually helped push the web forward. Walk through some of those failures (including those from my own past) to see how we can use that history, along with a better understanding of the different perspectives people bring to the web, to help bridge that gap in understanding.

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Bridging the Mobile Design Gap

Midwest UX ConferenceJune 1, 2012

JEN MATSON@nstop

FAIL #1: The Content Kiss-Off

Source: http://wtfmobileweb.com

FAIL #2: The Eyestrain Special

Source: http://wtfmobileweb.com

FAIL #3: The Slow Load to Nowhere

Source: http://wtfqrcodes.com

FAIL #4: The Inappropriate Code Scan

Source: http://wtfqrcodes.com

FAIL #5: The Unwelcome Splash

FAIL #6: The Permanent Roadblock

Photo: Robert Couse-Baker (Flickr)

LESSONS

Content Strategy

Governance

LESSONS

Styled Content

Restraint

LESSONS

Site Performance

Designing for Hardware Capabilities

Layout Flexibility

Photo: swanksalot (Flickr)

LESSONS

Hardware Hacking / Maker Culture

Path of Least Resistance

LESSONS

Complex Animation

In-Browser Video

In-Browser Games

LESSONS

Progressive Enhancement

Capabilities Detection

WHAT IS THE WEB TO YOU?

Reporting, communicating, connecting

Exploring, experimenting, expressing

Top left photo: Mr T. in DC (Flickr)

Monetizing, leveraging, converting

Bottom right photo: Marshall Astor - Food Fetishist (Flickr)

Adapting, learning, struggling

$$$$

Try On A Different POV

Know Your History

Share Your Mistakes

THANK YOU

JEN MATSON |

jenmatson.com

@nstop

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