bridging the gap - engaging with the new generations at work

Bridging the Gap:

An Employers’ Guide to Engaging with the New Generations at Work

Presented by Mark McCrindle

www.markmccrindle.com

www.mccrindle.com.au

1. Changing Demographics

Changing population

1. Population growth

2. Population spread

3. Increasing geographical mobility

4. Increasing vocational mobility

5. Work-life shifts

Changing demographics: 5 key impacts

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1. Ageing workforce: mid 40’s

2. Peak labour: 2011

3. Leadership succession 1 in 3 by 2020

4. Declining average tenure: 12 yrs to 4 yrs

5. Portfolio careers: 5 careers, 20 emp.

6. Entrepreneurial: 1 in 4

7. Increased mobility: Local & global

Changing Workforce – 7 enduring issues

Builders Generation - aged 65+:

Builders

4% workforce0% in 2020

Baby Boomers - aged 46-64:

Boomers

35% of workforce15% in 2020

Generation X - aged 31 to 45

Gen X

43% of workforce36% in 2020

Generation Y - aged 30 and under

Gen Y

18% of workforce35% in 2020

2. Generations Defined

• Global, multicultural, entrepreneurial• The most educated, endowed generation ever.• Early adopters in a tech-saturated world.• Employment options in an ageing era.• Geographical mobility & portfolio careers • Upagers, living beyond their years.

A Snapshot of the New Generations:

childhood

adulthoodadulthood

teensadulthoodadulthoodteens

adulthood

childhoodadulthoodadulthood19th Century

teens

adulthoodteens

childhoodadulthoodadulthood19th Century

20th Century teensadulthoodadulthood

childhood

teens

adulthood

childhoodadulthoodadulthood19th Century

20th Century teensadulthood

childhood adulthood

childhood tweens adulthoodteens kippers21st Century

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

Process

Tradition

Reputation

Sit & Listen

Long-term needs

Content

Authority

Innovation

Recommendation

Try & See

Short-term wants

Process

Authenticity

3. Attracting & Retaining Staff

Work/Life Balance (Flexibility)

Workplace Culture (Community)

Management Style (Accessibility)

Job Content (Variety)

Training (Employability)

Source: McCrindle Research: New Generations at Work

Top 5 (Gen Y) Attraction/Retention factors:

Funnel

Fluid

Command & Control - 20th Century

FINANCE OPERATIONS MARKETING

L

Collaboration & Cooperation - 21st Century

L

L

LL

L

L

L

L

4. Leading & Training Staff

Effective Leadership – getting the mix right

Relational

Transformational

Positional

20th Century(Boomers & Xers)

Today(Generations Y & Z)

Who

How

What

Where

20th Century(Boomers & Xers)

Today(Generations Y & Z)

Who TrainerLearned

FacilitatorLearner

How

What

Where

20th Century(Boomers & Xers)

Today(Generations Y & Z)

Who TrainerLearned

FacilitatorLearner

How ProvableVerbal

ObservableVisual

What

Where

20th Century(Boomers & Xers)

Today(Generations Y & Z)

Who TrainerLearned

FacilitatorLearner

How ProvableVerbal

ObservableVisual

What PassiveLong term needs

ParticipativeShort term demands

Where

20th Century(Boomers & Xers)

Today(Generations Y & Z)

Who TrainerLearned

FacilitatorLearner

How ProvableVerbal

ObservableVisual

What PassiveLong term needs

ParticipativeShort term demands

Where StructuredClassroom style

SpontaneousCafé style

+

+

COGNITIVE

EMOTIVE

AGREE-ERS

SEEKERS

--

HECKLERS

EMBRACERS

communication: cognitive-emotive engagement

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• Real

• Relevant

• Responsive

• Relational

Session summary: the 4 Rs:

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McCrindle ResearchFreecall: 1800 TRENDS (1800 873 637)

www.mccrindle.com.auinfo@mccrindle.com.au

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