bridging the big brand gap in mobile development
Post on 18-Oct-2014
1.519 Views
Preview:
DESCRIPTION
TRANSCRIPT
Bridging the Big Brand Gap in Mobile
Brand Opportunity Overview forThe Big Brand Hackathon
June 16, 2012
LET’S TALK ELEPHANTS, WHALES & OTHER METAPHORS OF MASSIVE SCALE• In Vegas, a whale spends
$1/2B/hour• US economy driven by
70% consumer spending• Brands Are Like
Elephants
WHAT BRANDS EMBRACE THE DIGITAL AGE BEST?• Retail, Financial
Services, Telecom, Automotive, Computing and Travel have all transformed business models with digital
• Growth opportunity great in CPG, Media and Entertainment
Top Internet Ad Categories
Source: IAB/PwC 2012
“IT’S LIKE THE INTERNET WITH MORE ZEROES” DAVE MORGAN, CEO, SIMULMEDIA@DAVEMORGANNYC
• Internet comprises <20% of US ad spend
• TV still dominant medium for spending
• Traditional dollars to digital pennies
0
50
100
150
200
US Media 2011
IAB/PwC Kantar MagnaInternet
$171
,700,0
00
2011 US Ad Spending
$144
,000,0
00
$162
,000,0
00
$31,7
00,00
0
WITH MOBILE, WE’RE NOT JUST TALKING MARKETING BUT ALSO NEW MARKETS• Q1 2012 Total Retail:
$1,082,635,000,000• Q1 2012 Total eCom:
$53,156,000,000
0
375
750
1125
1500
Q1 2012 Q4 2011 Q3 2011
eCom Retail Total Retail
$1,08
2,635
,000,0
00
$53,1
56,00
0,000
eCommerce vs Total Retail
Source: US Census June 2012
“Mobilizing .COM”
“Mobilizing .COM” “Mobilizing the Stores”
“Accelerating Multi-Channel”
WHY BIG BRANDS ARE SETTING UP SHOP, INVESTING, ACQUIRING AND COMING TO THE VALLEY
BIG BRAND ACQUISITION EXAMPLES:
Walmart:• Kosmix• Grabble• Set Direction• One Riot
The Home Depot:• Red Beacon
BIG BRAND INVESTMENT EXAMPLES:
PepsiCo and Unilever:• Physic Ventures• Yummly
American Express• Establishes $100m
fund for payments
BIG BRANDS SETTING UP SHOP IN THE VALLEY:
Anheuser-Busch/InBev• Beer Garage
Best BuyProctor & Gamble
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
CURRENT STATE
Capital
TechnologyAgency
Marketer
Well Established Value-Creating Relationships
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
THE GEEKOSYSTEM
Defining and Developing A Value-Creating Ecosystem
At the center of this thesis
• Sum of parts, not one player
• Defining the intersection will generate disproportionate value
• Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation
• Consider new compensation, organizational structure, service and role definitions
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
THE GEEKOSYSTEM
Defining and Developing A Value-Creating Ecosystem
At the center of this thesis
• Sum of parts, not one player
• Defining the intersection will generate disproportionate value
• Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation
• Consider new compensation, organizational structure, service and role definitions
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
THE GEEKOSYSTEM
Defining and Developing A Value-Creating Ecosystem
At the center of this thesis
• Sum of parts, not one player
• Defining the intersection will generate disproportionate value
• Technology will outstrip other elements in ecosystem for wealth, value and cultural capital generation
• Consider new compensation, organizational structure, service and role definitions
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
CHANGE IS EVENT DRIVEN
Proprietary and Confidential ©2012 Schawk, Inc. All Rights Reserved
CHANGE IS EVENT DRIVEN
BETA
A NEW WAY TO LOOK AT BRANDS:
SCALE+ ADAPTIVE+ ADVISORY+ PARTNERS+ STRATEGIC+ VALIDATION
A NEW WAY TO LOOK AT BRANDS:
SCALE+ ADAPTIVE+ ADVISORY+ PARTNERS+ STRATEGIC+ VALIDATION
WELCOME FELLOW BIG BRAND HACKANAUTS:
EXPLORE AND BE GREAT#BigBrandHack#BrandHack@anthemww@marksilva
Let’s Make Stuff HappenANTHEM WORLDWIDE77 Maiden LaneFourth FloorSan Francisco, CA 94108
digital.anthemww.com@anthemwwFacebook: Anthem
top related