brazil 22 jump street online media plan colum… · brazil! reach %! 29.86%! target unique users!...
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Online Marketing Campaign
BRAZIL 22 Jump Street
Online Media Plan
Internet Audience - Brazil
96.7MM
57.7MM
Source: ComScore June 2014
Movie Target Male/Female 18-‐24, fans of
franchise
• 24 Days Campaign • R$144.999,98 Media Investment
22 Jump Street - Online Campaign
Target: Male/Female 18-‐24 Fans of franchise, comedy and talent
Strategy
The campaign is composed by: - Publieditorial and video on comedy sites; - The major movie websites with Take Over and standard formats; - Aggressive Facebook Social Ads reaching 15 million fans of genre;���- Interaction between 2 major fanpages kidding about the horror genre; - Google search, media display (Google Display Network) and engagement ads; - YouTube coverage with True View format; - Promoted Tweets generating engagement exploring the content; - Showtime tickets campaign covered by ingresso.com. - Wallpaper and arroba in a misc teen content website (Pure Break)
22 Jump Street - Online Campaign
Strategy Comedy sites
3 big Brazilian comedy sites: O Boteco da Net,
LOL Hehehe, Bobagento, Kibe Loco and vlogger 5
Alguma Coisa.
Premium ad Network
Facebook social ads, targetted by 18~24 years fans of comedy, talent
and franchise
Movie Site
1 major Brazilian movie websites 1-day Wallpaper
Multi Home.
Over 8,000 sites ad network running ads on CPV format
(counting after 6”)
Google search, Display ���and Youtube will reach���
fans of the comedy. Social Media
Roadblock during one week
Promoted Tweets engaging users through
movie content
22 Jump Street - Online Campaign
Misc Teen Content Teen content website Wallpaper and arroba
Roadblock during the week.
22 Jump Street - Online Campaign
Reach the target MF 18-24, fans of franchise, comedy, talent.���
22 Jump Street - Online Campaign
Google Display Network + Hover to play Search text ads
YouTube True View InStream
22 Jump Street - Online Campaign
True View
Reach the target MF 18-24 fans of franchise.
Estimated 15 million fans of cast, franchise and comedy.
22 Jump Street - Online Campaign
Social Ads
22 Jump Street - Online Campaign
Full Page Reach Media Video Hot Slide Video
22 Jump Street - Online Campaign Comedy Sites
22 Jump Street - Online Campaign Movie Site
22 Jump Street - Online Campaign Misc Teen Content
22 Jump Street - Online Campaign Dynadmic
Brazil Reach % 29.86%
Target Unique Users 8.6 MM
Total unique users 96.7 MM Number of Days 24
Imps / Unique Users 3+
Total Imps. Campaign 25,8 MM Recommend Investment 22 Jump Street (Reais) R$ 144.999,98
22 Jump Street - Online Campaign
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