brandz top 50 most valuable indian brands infographic

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This is the first year Millward Brown and WPP have released the BrandZ Top 50 Most Valuable Indian Brands. We evaluated local and international brands leading in value in the Indian market. This newest BrandZ™ ranking and report is an addition to the BrandZ Top 100 Most Valuable Global Brands ranking introduced in 2006, and followed by annual rankings covering both Latin America and China, each to be published later this year. The results of the ranking and report offer insightful, strategic information highly relevant both to local marketers and international brand leaders growing brands in the Indian markets. The BrandZ methodology now also fully incorporates Millward Brown's Meaningfully Different Framework, which has revolutionized how marketers look at and measure brand equity. We gathered brand perceptions from consumers across the Indian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, Indian family owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises). We selected brands that met these three qualifying criteria: They reported positive earnings; The brand or corporate brand owner was publicly traded in India; and, In the case of banks, at least 25 percent of revenue came from retail business. This approach produced a carefully conceived ranking of brands in 13 consumer-facing categories, such as automobiles, home care, personal care, soft drinks, and food and dairy. The ranking does not include any business-to-business brands, regardless of value, because they are outside the scope of this report.

TRANSCRIPT

TOP50

4243

4445

4647

4849

50

272829303132333435363738394041

1617

1819

2021

2223

2425

261 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Total Value of BrandZTM Top 50 Most Valuable Indian Brands

= $70 billion50 Brands

13 Categories

Brands formed since liberalization total the greatest value...% of Total Value of BrandZTM Top 50 Most Valuable Indian Brands

7 of the Top 10 brands come from the Service sector

Rank

: 1Va

lue: U

S $9,4

25 M

il.

Rank

: 2Va

lue: U

S $8,2

17 Mi

l.

Rank

: 3Va

lue: U

S $6,8

28 M

il.

Rank

: 4Va

lue: U

S $3,5

36 M

il. Rank

: 8Va

lue: U

S $1,8

82 M

il.

Rank

: 9Va

lue: U

S $1,7

21 Mi

l.

Rank

: 10Va

lue: U

S $1,6

36 M

il.

1991

1947

19% 37% 44%Brands established

before Independence

Brands establishedafter Independence but

before liberalizationBrands establishedafter liberalization

FMCG brands lead Brand

Contribution The Brand Contribution leaders

have long heritage in India.

BRAND CONTRIBUTION measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest

Strong brands outperform the marketThe BrandZ™ Indian Top 50 Portfolio significantly outperformed India’s SENSEX over the past five years.

201%

74%09

0% - 2

50%

10 11 12 13 14BrandZ™ Indian Top 50 Portfolio SENSEX India

16% 17%33% 34%

SOEs MNCs Indian family conglomerates Private independents

Download the full report at www.brandz.comEvery brand has its story

To watch short individual videos about each of the BrandZTM Top 50 Most Valuable Indian Brands stories and unique content about India scan the QR code or go to:www.brandz.com/stories

Brand ownership among the Top 50 includes private independents, Indian family conglomerates, MNCs (Multinational Corporations) and SOEs (State Owned Enterprises). % of Total Value of BrandZTM Top 50 Most Valuable Indian Brands

Family conglomerates and private independents dominate

Brand Contribution ValueBrand Contribution Ranking

5

5

5

5

55

5 4 4 4

Alcohol - 4.7%Automobiles - 12.2%Banks - 35.8%Food and Dairy - 8.3%Home Care - 3.3%Insurance - 1.1%Jewelry - 1.3%Lubricants - 1.8%Motor Fuels - 3.5%Paints - 4.7%Personal Care - 5.3%Soft Drinks - 1.2%Telecoms - 16.9%

% of Total Value of BrandZTM Top 50 Most Valuable Indian Brands

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