brandwidth credentials july master 2016

RECENT KEY PROJECTS

3rd Consecutive year we partnered with McCain foods for

their Annual Sales Conference

Organized at Amby Valley, the entire travel logistics,

conference management, entertainment and event

production was undertaken by Brandwidth.

Brandwidth partnered with IGI to build this format and execute it as a series of zonal conferences to

begin with and now converging into one single

National Meet.

200 pax. : 4 Days : over 1800 Meetings.

Travel Logistics : Meeting Management : Artist

Management: AV Content: Security Planning : Gala

Nights

This D show saw India's most renowned

jewelry and diamond

manufacturers showcasing

their exquisite designs and

diamond stock to retailers at

theLalit

Intercontinental - GOA

After successfully organising the past four regional meets in different cities – Delhi, Kolkata, Bangalore and Jaipur, thus covering all the zones of the country, IGI’s 6th edition of BUYER SELLER KNOWLEDGE MEET was held as a national meet.

YU YUNICORN LAUNCHED IN INDIAOn 31st May 2016 - DELHI

The flagship phone from the Micromax sub-brand YU was launched amidst much media hype in Delhi.

A careful content plan with a slick presentation design and live phone interactions on screen made the entire event come alive highlighting the unique design and key features of the

phone.

13th May, 2016 marked the Launch of the All New INNOVA CRYSTA. Brandwidth was given the responsibility of the Launch across 4 cities – MUMBAI | PUNE | AHEMDABAD | KOLKATTA.

The simultaneous launch in all 04 cities was attended by the press in the morning and 500-600 key customers in each city respectively. The evening launch was followed by a concert in every city.

Bringing alive the thematic of “POWER MEETS LUXURY” , the entire event was brought alive with careful content and décor planning along with a classy production design.

WE CREATED A UNIQUE EVENT AROUND THE BOLLYWOOD THEME ON THE OCCASION OF THE ARRIVAL OF ETIHAD AIRLINES FIRST AIRBUS 380 IN MUMBAI.

ETIHAD CABIN CREW SURPRISED THE GUESTS WITH A CHOREOGRAPHED DANCE FLASH MOB..

Attended by : Etihad Top management, Mumbai Indians Team , Etihad Partners , Clientele MORNING PRESS CONFERENCE & EVENING GALA DINNER On 4TH May 2016 - At Trident , Mumbai

Event hosted for the applicators of Asian Paints in their Tier 3 market

6 cities | 20 Days| 400 + applicators

Evening Gala’s with awards, entertainment and engagements

BRANDWIDTH CONCEPTAULIZED AND EXECUTED THE FIRST EDITION OF THE FLIPKART LIFESTYLE CONCLAVE .

ATTENDED BY CEO & CO-FOUNDER MR. BINNY BANSAL & MORE THAN 250+ BRANDS & 400 BRAND REPRESENTATIVES

BRANDWIDTH WAS REPSONSIBLE FOR THE ENTIRE PLANNING OF THE CONCLAVE, DESIGN, CONTENT AND PRODUCTION.

Date : 7th April 2016 Venue : Lalit Ashok , Bengaluru

WE GAVE LUXURY A NEW PLATFORM BY RECOGNIZING THE ICONS OF THE INDUSTRY

On March 31st, 200 icons of the Hospitality and Tourism Industry convened at the ITC Maurya in New Delhi to commemorate the first edition of the Iconic Awards. The aim was to initiate a platform to recognize and honour the leaders of the industry with a special focus on their

contributions to luxury.

The ‘Guests of Honour’ of the evening included Ambassadors of Bosinia and Herzegovina, Greece, The Hashmite Kingdom of Jordan, Viet Nam to India, Nepal and Bhutan, New Zealand, the High commissioner of Sri Lanka to India, Secretary of tourism India, and Dr. Farooq Abdullah, Former

Chief Minister, Jammu & Kashmir. The prestigious guest list also comprised of Mr. Ajay Singh, Chairman and MD, Spicejet, Mr. Tarun

Thakral, Mr. Amitabh Kant and Ms. Raveena Tandon.

Launch of a flagship property in Udaipur

A square kilometre of event space

Over 2 months of planning

One of the first few events undertaken by the team in Mumbai, the launch of Club Willows in Udaipur was an immensely successful event.

Attended by the top 400 families of Udaipur along with over 150 guests flown in from Mumbai.

A few of the logistics included 30 Chefs and 150 Catering Staff specially brought in from Delhi. 2 Km’s of architectural lighting. A ramp installed over the pool for the fashion show. Tented accommodation installed for almost 200 working staff along with temporary amenities.

Apart from the launch the event saw a fashion show by renowned television stars and a grand finale performance by the singer composer duo Salim Suleiman.

Starting from the layout planning to the travel and hospitality, logistics and event production and design, we carefully planned this over 2 months to deliver an extremely well received event.

Brandwidth was given the task of amping up the engagement quotient for all participating sponsors at the VH1 Supersonic. From exclusive brand lounges, mammoth installations, bar designs to gamifying the brand experiences: our team worked closely

with the festival team to ensure smooth execution and great experiences for the attendees.

Customsied hangover kits, chairs that HUGGED guests, unique installations, bare chested models coming out of showers to multiple celebrities partying over two days

marked the launch of the 1st Mtv Café in Delhi. The launch of the FLYP café was brought alive with unique MTv styled experiences to bring alive the concept and vibe for the audience. Guests were finally left grooving to spell binding music by Singer-

Composer Amit Trivedi and his band.

CASE STUDIES

ACTIVATIONPRODUCTS

Awarded Gold for both “Best Roadshow”and “Best Activation for Sales Volume” at EEMAX Global and WOW Awards Asia respectively.

BANG BANG ACTIVATION

A Hands on experience created for the target audience for the new sensation from Samsung - the GALAXY S5 !!

A SALES LED - SELF FUNDED NATIONAL

ACTIVATION !!

26,755indirect contacts

11,655direct contacts

1,002store footfalls from the stall

407phones sold!

To connect the brand with THE FIRST EVER F1 IN INDIA, an activation was planned where the TEAM WAS DRESSED LIKE F1 DRIVERS and the experiential kiosk was designed similar to a FORMULA 1 GARAGE

The entire idea was to give the TG an experience of the new Android Phone through an App designed by us. Followed by the interaction on the phone, the TG could go to the next level which was a virtual reality F1 RACING GAME.

We created a concept called “Mobile ka

Mileage”. The idea was to show the TG that every rupee spent by

the TG on the MTS network gave them more talk time &

validity v/s other service providers- hence, better

mileage.An interactive Touch screen app was created to explain

the concept of better mileage.

LAUNCH OF MTS MOBILE SERVICES

IN UP (EAST), UP (WEST) & GUJARAT ,

HIGHLIGHTING THE ‘VALUE’ FACTOR OF THE

BRAND.

30 TIER 2 & 3 CITIES25,10,000

DEMOS1,00,000 CONTACTS

150 MANDAYS

ACTIVATIONSCHOOL CONTACT PROGRAMS

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

HUNT FOR THE “CHILD GENIUS” OF INDIA

Combining principles of SCIENCE, MATHS, ELOCUTION AND BASIC ROBOTICS, there were various levels of filtration.

India’s first ever hands – on contest acrossSCHOOLS IN TIER 1 , 2 AND 3 CITIES

1600 SCHOOLS 60 CITIES

>18,00,000 KIDS ENGAGED

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

In order to promote the ‘SCIENCE OF CRICKET’,

we created a series of on – ground workshops for cricket enthusiasts with Dave Whatmore, to encapsulate the “science” that

goes behind cricket. A robust pre hype invitation campaign also ran at various

schools & cricket academies.

3 CITIES | 9 WORKSHOPS150 SCHOOLS >1,50,000 CRICKET ENTHUSIASTS

3MONTHS

400BEST

SCHOOLS IN THE COUNTRY

14CITIES

OVER 5,00,000KIDS ENGAGED

A photography contest was

devised as an on-ground

property. The contest was

promoted across various

colleges and institutes through

on – ground activations, radio &

digital communication.

This was followed by an exhibit

of the best entries and

photography workshops taken

by mentors in Delhi, Mumbai &

Bangalore.

A NATIONAL LEVEL CAMPAIGN activated to invite IDEAS FROM PROFESSIONALS / STUDENTS that could shape the future.

In association with the innovation cells at IIT’S, IIM’S AND MEDICAL COLLEGES, the process and the jury was finalised

and the BEST IDEAS WERE FUNDED to become a reality.

8 cities> 400 professionalColleges ACTIVATED > 4,00,000 entries

4 IDEAS GIVEN SHAPE

EVENTSLAUNCH EVENTS

Delhi and Bengaluru got new landmarks as the first ever showrooms were unveiled in both cities for a select few customers. Giving them a true Italian experience, the event was planned with special menu’s, entertainment and architectural lighting to showcase the grandness and beauty of the spaces. The launch sequence saw a customised sound and light show with special

effects across the façade of the showroom.

59th FOUNDATION DAYA PIONEERING PROGRAM THAT TAKES DIGITAL BANKING TO THE NEXT LEVEL

Launch of the 6 SBI INTOUCH branches simultaneously

Interactive video conferencing in 6 citiesAmplifying the honourable Finance Minister’s presence digitally

Launching Italian masterclass mechanics

in Delhi NCR, in the form of DUCATI’s largest store

in the world.

Italian cuisine, bike riders and rallies were organised to mark the launch as an authentic

Italian experience.

Launch of the book compiling175 years of Indian cartooning history

LAUNCH

OF TOI’S BOOK

ON 175 YEARS OF

INDIAN SPORTING

HISTORY.

SACHINTENDULKAR

A candid conversation with two of the

greatest sporting personalities of today's times

along with the author - Boria Majumdar.

Carefully curated content was taken

On Air by Times Now.

ABHINAVBINDRA

MULTIXMEDIA,DEALE

R & EMPLOYEES

LAUNCH

Attended by more than 100 Distributors.

Launch of

New Horlicks with 2X Immuno-Nutrients&Eno Ajwain Flavor

Date: 4/04/2016At Crowne Plaza Hotel Gurgaon

150 Employees per city.New POS showcased through real life mock setup.Sales performance Awards.

EVENTSEMPLOYEES

ALLIANZANNUAL Day

conceptualised and executed Allianz Global Service’s first ever Annual Day on 20th January 2016. The event was hosted for 250 employees at The Leela, Gurgaon. The daylong event was organized to boost the employees morale and reward them for their hard work

From logo creation to managing the entire communication campaign, from hype creation to the execution – Brandwidth did it all !!

A successful program that ran for 2 years to engage the employees .

A SPORTS- BASED EMPLOYEE ENGAGEMENT PROGRAMME

Brandwidth also created the Mascot for the Engagement - The ReliChamp

19CITIES

over 90,000 employees engaged6 SPORTS

1000th STORE LAUNCH

20 YEARS OF COMPLETION

STAKEHOLDER, CEO, GLOBAL CEO & EMPLOYEES

NEW STORE LAUNCH, JANAKPURI DELHI

EVENING GALA AT TAJ PALACE, DELHI

EVENTSCONFERENCES

Boost restage conference 2016

The most important restage to take place in the last 5 years

Launched the all new dynamic 2016 edition of the Boost Jar

Attended by 175 strong sales force from the southern region Venue: Taj Coromondel, Chennai

Partnered 3 years consecutively100+ CITIES

> 5000 WHOLESALERS TOUCHED MAHURAT ORDERS WORTH 38 CR

GSK has been celebrating success of their Royalty program called SAMRAT with their distributors & wholesalers

2 DAY ANNUAL CONFERENCE IN AGRAOver 200 PEOPLE travelling from all across the country.

All MICE / EVENT / TEAM BUILDING activities were handled by Brandwidth.

Premier League Distributor Meet

60 of Schneider Electric’s top performing dealers came together to take forward the set targets and

discuss the agenda for the next financial year

In sync with Schneider's policy of reducing carbon footprints, dealers were given unique badges made

out of seed paper which were sown at the end of the event and taken

as a memento

Annual Channel Partners Meet,THAILAND

TRAVEL Logistics | Conference managementARTIST MANAGEMENT |

AWARDS NIGHT

Symantec dealers were taken to THAILAND as a reward for TARGET FULFILMENT.We created a customized itinerary to give the winners a “SUPERSTAR” TREATMENT. Brandwidth carefully planned the entire trip for the partners to create AN ANNUAL INCENTIVE TOUR which they look forward to year after year.

DISTRIBUTORS & PRESS MEET

EVENTSSPECIAL EVENTS

An event to commemorate the completion of

25 glorious years

of Maharashtra Seamless Limited : held in Delhi

and Mumbai.

The evening was hosted by the Jindal Family for

their associates, friends and partners. Both cities

saw a mix of corporate speeches, the launch of a

coffee table book depicting the seamless journey of

MSL over the years and light entertainment. The

launch of the book was preceded by an innovative

story telling session through a carefully scripted

sand animation act.

The Mumbai event further saw dancers interacting

with the screen to bring alive an interesting act

built on the pillars of MSL’s corporate philosophy.

DRIVER RECRUITMENT PROGRAM

3 DAYS | 7,500 ATTENDEES

DEALER ACTIVATION PROGRAM

5 DEALERSHIPS | 3 WEEKENDS | 30,000 CONTACTS

GRID GIRL HUNT

50 COLLEGES | 35,000 ENTRIES

COLLEGE / SCHOOL ACTIVATION

50 COLLEGES | 75 SCHOOLS

A televised event, where an integrated on – line & print campaign ensured attendance in large numbers.

Along with the adrenaline rush of the race, spectators also experienced exhilarating SUV off – roading, indulged in merchandise shopping along with a hands on F1 simulator. The Race was brought alive by a robust College Activation and a national level grid girl hunt.

ETIOS MOTOR RACING, GURGAON

CREATING THE TRACK | COMPLETE INFRASTRUCTURE | LOGISTICS

more than 30 artists … 60 hrs of music8 pre parties … 3 day festival ... 2 stages … 3 after parties

more than 30 artists … 60 hrs of music

8 pre parties … 3 day festival ... 2 stages …

3 after parties

Since its inception in 2011, Oktoberfest Goa had seen 2 years of

electronic dance music come alive with fans joining from across.

For 2013, the idea was to make it larger and to enrich the experience.

With the help of the digital & pr strategy executed by us along with

the new identity created, Oktoberfest Goa saw a boost in attendance and more than a 300% organic growth on

social media in a span of 3 months. We ended up with more than 8000 attendees and

great reviews across various media.

The three-day buyer–seller

knowledge meet for The

International Gemological Institute saw India's most renowned

jewelry and diamond

manufacturers showcasing their exquisite designs

and diamond stock to retailers

DELHI – KOLKATA –

BENGALURU

Brandwidth partnered with IGI to build this

format and execute it as a series of zonal

conferences.Along with creating Apps to manage the

meetings, Brandwidth also created Social Gatherings during

evenings for informal interactions.

The entire travel, hospitality,

conference and entertainment is managed by us.

We created a format of buyer-

seller meets where a

buyer got to meet every

seller individually, creating an opportunity for business.

800 meetings, 3 days per region Security for Jewelry MEETING MANAGEMENT APP,

MICE, GALA EVENINGS

YOUTH PARLIAMENT (under the I Lead India umbrella campaign) by Times of India brought together the best speakers of the country debating with today’s leaders and decision makers on various topics affecting the country.

The speakers were selected throughthe campaign spread across the country with

a robust digital and on ground college activation plan .

Brandwidth recreated the entire Central Hall of the Lok Sabha for the final televised debate.Best Speakers of the country vs. Today’s decision

makers

Pre Hype – more than 250 colleges

covered.Online

amplification.Entry

Management.RSVP.

Final Debate.

EXHIBITIONS

3 Days I Digital Engagements I 1000+ Visitors

Smart City ExpoI Exhibition Stall

Ashoka Hotel, New Delhi

Re-Invest 2015Exhibition Stall

A photo exhibit of Incredible India pictures clicked by national geographic photographers.

We created a seamless larger than life 120 ft. long exhibit to display the pictures during the Indian Tourism Awards.

RUPA PUBLICATION @ World Book FairTo create an experience for Rupa Publications at the World Book Fair, Delhi, an eye catching 900 sq. ft. stall using cut-outs of books from various genres offered by the publication along with giving spaces for people to read and

enjoy the books. The highlight were the life sized books created for kids to read and interact with.

FOOD & GROCERY FORUM, MUMBAICreated a showcase of on-premise branding module and modern trade branding module of PepsiCo along with showcasing various products. Innovative sampling was also done for various products :

Specially trained bartenders served Pepsico product based mocktails along with chef’s serving innovations on snacks using Pepsico Snacks portfolio.

@ Pack Plus, HyderabadSeparate areas were made to display various product categories and applications.

A separate interaction zone was created for closing deals with potential clients. The design and lighting were made to ensure an eye – catching stall.

@ IFSEC, Greater NoidaThis stall was designed ensuring the high end technical requirements while at the same time giving equal weightage to

branding. Managing this in a limited time period was what Bandwidth's edge was in the execution of this design.

@ LONDON & GULF STATIONARY@UAE

We were to create a stall at Olympia, London and then at Dubai world trade center, UAE to give an experience of various products offered by Mexus Education to the decision makers from schools, institutes for education.

A very interesting play with the brand colors and structures to demarcate areas was done.

@ VARIOUS EXPOS

DELHI ( HEAD OFFICE ) B – 103 , 1st Floor , Panchsheel Vihar ,

Sheikh Sarai – Phase 1 , New Delhi – 110017

MUMBAI ( BRANCH OFFICE ) 1204 , Peninsula Park ,

Off Veera Desai Road , Andheri West ,Mumbai – 400053