brandwatch masterclass: using brandwatch to identify influencers

Using Brandwatch to Identify Influencers

Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217

Here’s how we’re breaking things down….

• What is an influencer?

• Identifying influencers within your data set

• How to monitor these influencers

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What is an influencer?

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Influence:“The capacity or power of persons or things to be a compelling force on or produce effects on the action, behavior, opinions, etc., of others.”

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Step 1) Figure out what an influencer is to You.

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Activists: influencers get involved, with their communities, political movements, charities and so on.

Connected: influencers have large social networks

Impact: influencers are looked up to and are trusted by others

Active Minds: influencers have multiple and diverse interests

Trendsetters: influencers tend to be early adopters (or leavers) in markets

Keller, Ed and Berry, Jon. The Influentials, Free Press, 2003

Identifying Influencers in your

Data Set

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Authors

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Authors

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Authors

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Authors

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Sites

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Sites

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Sites

Demographics - Location

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Demographics - Interests

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Demographics

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Demographics

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Demographics

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Don’t Be Deceived!!

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How to Monitor These Influencers

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Step 3) Get Organized People!

Utilize the Tools you Have

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Author Lists

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Site Lists

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Dashboards

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Alerts

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In Conclusion…

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In Conclusion…

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What is an influencer? – Figure our who or what that is to you.

Identifying influencers within your data set – What Metrics Matter?

How to monitor these influencers – Get Organized

Questions?

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The End

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Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

Email brit@brandwatch.com

Web brandwatch.com

Twitter @brittyferg

Telephone

US 646-568-6127