brandwatch masterclass: product development

Glenn White /Head of Product

Jasmine Jaume /Product Marketing Manager

Using Brandwatch for Product Development

#brandwatchtips

#brandwatchtips © 2014 Brandwatch.com | 2

LISTENING TOCUSTOMERS

FINDINGOPPORTUNITIES

QUESTIONS

LISTENING TOTHE CUSTOMER



#brandwatchtips

Smart TVs are massively outselling 3D TVs


Worldwide; September 2013; 18 years and older; Internet users

Source: Ofcom & Statista

Customers Aren’t Happy

“79% of respondents said

they regretted buying a 3D television”


Voucher Codes Pro, survey of 1,000 3D TV owners

3 main complaints:

• Price

• Lack of Content

• Size


EXPANDING EXISTING

PRODUCTS


Wearable Tech


Colour Mentions



FINDINGOPPORTUNITIES

Wearable Tech


Industry Query


What are People Talking About?


BATTERY

DESIGN

FASHION

Then Automate


High-level Analysis



BEHAVIOUR

CONTEXT

Competitor & Owner Conversations


Now You Know

• Explore and organise the customer conversation

• Start manual then automate

• Go beyond your brand

• Find your key behaviours



QUESTIONS?

Email [email protected]

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Twitter @brandwatch

Telephone

UK +44 (0)1273 234290

US +1 212 229 2240

DE +49 (0)30568 370 040

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

brandwatch masterclass: product development

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