brandon study timothy mounsey april 16, 2015. can i casually wear this; what looks great? what is...

Brandon StudyTimothy Mounsey

April 16, 2015

Can I casually wear this; what

looks great?

What is going to stand up to wear

and tear?

What performs well?

What’s the best affordable

option?

Exploitation Pollution Waste

Profit Sharing Transparent Affordable

ZERO WASTE HEMP PRODUCTION

Market Opportunity

Urban AthleteAspirational Core

30% of spend on outdoor gear

is apparel

Market Size $6.8 billion

http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=4378http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1066http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1067

https://outdoorindustry.org/pdf/consumervue_executive_summary.pdf

Outdoor Consumer PopulationThe Achiever

The Outdoor Native

Urban Athlete

Aspirational Core

Athleisurist

Sideliner

Complacent

Patagonia prAna Cotopaxi Cycle

Sustainably Made

X X X X

100% Organic Hemp

X

Sports Specific Gear

X X

Social Responsibility

X X X X

Affordability X

Competitive Analysis

Marketing Strategy

Ambassador ProgramOutdoor Explorers

Social Activists

Urban Explorers

Ambassador

Media Content

Sales Strategy

Management Team

Tim Mounsey CEO.

Brandon Study CMO.

Strategic Partner

Rachel FallerFounder of Tonlé Designs

Mentor

Brian LintonFounder of United By Blue

Strategic Partner

PhilamediaBrand Media Production

Financials

Road Map Milestones

September 2015

Launch Successful Kickstarter Campaign

December 2015

Distribute $ 2230 to artisans partners

January 2016

Launch Successful Tilt Campaign

Funding and Uses

Initial Production Run

Brand Media Production

Packaging and Shipping

@cycleclothingco

Cycle Clothing Co.