brandnewgame - play digital

BrandNewGameA Brand New Playground

BrandNewGameMenu

0. Who? 1. Playback from Past to Present 2. Digital Player3. Digital Future

BrandNewGame0/3. Who?

: @BartHufen

Bizz : www.brandnewgame.nl

Blog : www.gamingandbranding.com

Book : www.brandnewplayground.com

Building Brands in the

Digital Era

From Past To Present

1972 1979 1986 2000 2007 …

BrandNewGame1/3. Playback from Past to Present

2005 2010

Creative Trends 2011GAME TIME!

Creative Trends 2011GAME TIME!

Creative Trends 2011GAME TIME!

Creative Trends 2011GAME TIME!

1972 1979 1986 2000 2007 …

Digital Player

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

Some Facts

> 600 million people on Facebook > 60 million people play Farmville

> 7 million people on Hyves > 3,5 million people play games on Hyves

> 130 million unique visitors on Spilgames portals

8/10 downloaded apps are games – free and paid

BrandNewGame2/3. Digital Player

FarmVille

BrandNewGame2/3. Digital Player

FarmVille

BrandNewGame2/3. Digital Player

FarmVille

FarmVille

BrandNewGame2/3. Digital Player

Some Facts

The World is obsessed with Facebook…

BrandNewGame2/3. Digital Player

Some Facts

BrandNewGame2/3. Digital Player

© SPIL GAMES

Caring

Cooking

Dress upsAnimals

CreativityBrandNewGame

2/3. Digital Player

© SPIL GAMES

RacingSports

Action

Competition

BrandNewGame2/3. Digital Player

© SPIL GAMES

PuzzlesQuizzes

Time-management

Me-timeBrandNewGame

2/3. Digital Player

•Create a profile Create an Avatar Leave Comments

Create an Album Make FriendsAwards & High Scores

Spil Games added a social layer…

>1000 per hour

>300k per week

>50 per minute

>16M profiles

Uphill Rush 3Single player, race game28.9M game plays in Q1

2 Bubble ShooterSingle player, skill game30.2M game plays in Q1

Happy HarvestSocial game, farm theme55.2M game plays in Q1

TOP GAMES

Source: Google Analytics & Viewar, October 2010 (excl. China & Japan)

3

1

BrandNewGame2/3. Digital Player

© SPIL GAMES

• The lifecycle for a single-player and multiplayer game

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

E-Sports Pro

Grubby

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

BrandNewGame2/3. Digital Player

Preparing for the future starts now, not in the future…

Where you want to be in 2015, starts with taking the first step now…

to survive the changing future… and be part of it in 2015

BrandNewGame2/3. Digital Player

Huidige gasten en huidige cultuur zijn gebaseerd op het verleden

Doelgroep van de toekomst en invulling van je merkstrategie is gebaseerd op een visie op de toekomst

Veranderen start nu, om straks daar te zijn waar je kunt overleven…

Digital Future

BrandNewGame3/3. Digital Future

Single player games are good as an introduction

Social aspects (multiplayer) lengthen product life cycle and success

Involve, Inform, Innovate

Monitor continuously and adapt!

BrandNewGame3/3. Digital Future

Gamification of Society: Purpose & Points for Purchase

Social me, me, media – people are still sharing stuff

Dynamic contextual-content is key!

Location Based Services & Augmented Reality

Online business models: subscriptions and in-game / in-app micro-transactions

Shift from ownership to access of digital (entertainment) content

BrandNewGameGAME OVER

More presentations on Slideshare!

BrandNewGameGAME OVER

: @BartHufen #Gamification

Bizz : www.brandnewgame.nl

Blog : www.gamingandbranding.com

Book : www.brandnewplayground.com