brandnewgame - play digital
DESCRIPTION
This presentation from June 2011 show you how games have changed the world in the past 40 years and particularly in the past 5 years. It contains pictures, facts and figures of consumer behavior and shows some trends I discovered. Thanks for the input: Distimo, Ethority, Newzoo and Spilgames. The rights of the game images belong to the respective publishers and game developers. A free summary of my book is available at www.brandnewplayground.comTRANSCRIPT
BrandNewGameA Brand New Playground
BrandNewGameMenu
0. Who? 1. Playback from Past to Present 2. Digital Player3. Digital Future
BrandNewGame0/3. Who?
: @BartHufen
Bizz : www.brandnewgame.nl
Blog : www.gamingandbranding.com
Book : www.brandnewplayground.com
Building Brands in the
Digital Era
From Past To Present
1972 1979 1986 2000 2007 …
BrandNewGame1/3. Playback from Past to Present
2005 2010
Creative Trends 2011GAME TIME!
Creative Trends 2011GAME TIME!
Creative Trends 2011GAME TIME!
Creative Trends 2011GAME TIME!
1972 1979 1986 2000 2007 …
Digital Player
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
Some Facts
> 600 million people on Facebook > 60 million people play Farmville
> 7 million people on Hyves > 3,5 million people play games on Hyves
> 130 million unique visitors on Spilgames portals
8/10 downloaded apps are games – free and paid
BrandNewGame2/3. Digital Player
FarmVille
BrandNewGame2/3. Digital Player
FarmVille
BrandNewGame2/3. Digital Player
FarmVille
FarmVille
BrandNewGame2/3. Digital Player
Some Facts
The World is obsessed with Facebook…
BrandNewGame2/3. Digital Player
Some Facts
BrandNewGame2/3. Digital Player
© SPIL GAMES
Caring
Cooking
Dress upsAnimals
CreativityBrandNewGame
2/3. Digital Player
© SPIL GAMES
RacingSports
Action
Competition
BrandNewGame2/3. Digital Player
© SPIL GAMES
PuzzlesQuizzes
Time-management
Me-timeBrandNewGame
2/3. Digital Player
•Create a profile Create an Avatar Leave Comments
Create an Album Make FriendsAwards & High Scores
Spil Games added a social layer…
>1000 per hour
>300k per week
>50 per minute
>16M profiles
Uphill Rush 3Single player, race game28.9M game plays in Q1
2 Bubble ShooterSingle player, skill game30.2M game plays in Q1
Happy HarvestSocial game, farm theme55.2M game plays in Q1
TOP GAMES
Source: Google Analytics & Viewar, October 2010 (excl. China & Japan)
3
1
BrandNewGame2/3. Digital Player
© SPIL GAMES
• The lifecycle for a single-player and multiplayer game
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
E-Sports Pro
Grubby
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
BrandNewGame2/3. Digital Player
Preparing for the future starts now, not in the future…
Where you want to be in 2015, starts with taking the first step now…
to survive the changing future… and be part of it in 2015
BrandNewGame2/3. Digital Player
Huidige gasten en huidige cultuur zijn gebaseerd op het verleden
Doelgroep van de toekomst en invulling van je merkstrategie is gebaseerd op een visie op de toekomst
Veranderen start nu, om straks daar te zijn waar je kunt overleven…
Digital Future
BrandNewGame3/3. Digital Future
Single player games are good as an introduction
Social aspects (multiplayer) lengthen product life cycle and success
Involve, Inform, Innovate
Monitor continuously and adapt!
BrandNewGame3/3. Digital Future
Gamification of Society: Purpose & Points for Purchase
Social me, me, media – people are still sharing stuff
Dynamic contextual-content is key!
Location Based Services & Augmented Reality
Online business models: subscriptions and in-game / in-app micro-transactions
Shift from ownership to access of digital (entertainment) content
BrandNewGameGAME OVER
More presentations on Slideshare!
BrandNewGameGAME OVER
: @BartHufen #Gamification
Bizz : www.brandnewgame.nl
Blog : www.gamingandbranding.com
Book : www.brandnewplayground.com