branding wow

Personal Branding

Bret L. Simmons, Ph.D.

Main Points Today

1. Personal branding is a huge

opportunity and responsibility

2. Being searchable and shareable is

good for your business

3. Proper operating principles are the

key to success

Personal Brand

If people don’t select you,

spread the word about

you, or pay a premium for

your services, it’s because they

don’t recognize your value.

(Seth Godin)

Value

What you can do uniquely

well to help others address

issues or solve problems

that matter to them.

Personal Brand

1. Who are you?

2. Who do you want to help?

3. How do you want to help

them?

Why You?

Why Now?

New business card

www.namecheap.com

New business card

1. Associate your name and face with

your value

2. Create content and connections

that will get you indexed and

ranked for your name and value

Social Media You must be personal and conversant

Lead with value Wrap the personal around your value

Name, Picture, Purpose

• E-mail, Google Profile

• Linkedin

• Blog

• Twitter

• Facebook

• Other (Pinterest)

Bret.simmons@gmail.com

bret@bretlsimmons.com

What most companies think

1. When we get started, people will show

up

2. Well, we gave it a couple months, and

no one showed up, so let’s quit

Falls & Decker, 2001

The Reality

• It takes at least SIX MONTHS before

you will start seeing any demonstrable

results and success from your blog

Falls & Decker, 2011

The Fundamentals

• Listen first

• Be responsive

• Be honest

• Provide value

• Sell last

Falls & Decker 2011

Remember

• Social media marketing is about building

relationships, not receipts. The receipts will

come, but only if you invest the time and

attention it takes to build relationships with

your customers. Think lifetime value, not

sale value

Falls & Decker, 2011, p. 180

Questions?

Bret L. Simmons, Ph.D.

www.bretlsimmons.com

Bret.simmons@gmail.com

(775) 336-9576