branding for success

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Building a brand involves more than just having a logo or website. It's about building something of value. Slides from BarCamp Orlando 2014

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Branding for Success

David Yarde Sevenality

@dsmy !

@dsmy

BrandingVerb

To do, execute on a foundation, to leave a

mark or legacy.

It isn’t your logo, or your website.

@dsmy

It’s You and your ability to execute on what you said you would do.

When it comes to branding, there is no room for complaining about being self-funded or not having resources.

Customers don’t care.It isn’t their fault. They’ve been taught to make

comparisons and then pick a choice.

Within that moment your branding fails to execute, your competitor will win.

@dsmy

It’s more than just making money. Having a business is about building something that has value.

Brands that have value are considered assets.

@dsmy

Assets are built over time by ignoring short term distractions in favor of a much bigger

long term vision and strategy.

What are your skills? What are you known for?

Where can you provide the most value?

Thanks!

@dsmy

@sevenality

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