branding for success

14
Branding for Success David Yarde Sevenality @dsmy

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Building a brand involves more than just having a logo or website. It's about building something of value. Slides from BarCamp Orlando 2014

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Page 1: Branding for Success

Branding for Success

David Yarde Sevenality

@dsmy !

Page 2: Branding for Success

@dsmy

BrandingVerb

To do, execute on a foundation, to leave a

mark or legacy.

Page 3: Branding for Success

It isn’t your logo, or your website.

Page 4: Branding for Success

@dsmy

It’s You and your ability to execute on what you said you would do.

Page 5: Branding for Success

When it comes to branding, there is no room for complaining about being self-funded or not having resources.

Page 6: Branding for Success

Customers don’t care.It isn’t their fault. They’ve been taught to make

comparisons and then pick a choice.

Page 7: Branding for Success
Page 8: Branding for Success

Within that moment your branding fails to execute, your competitor will win.

Page 9: Branding for Success

@dsmy

It’s more than just making money. Having a business is about building something that has value.

Page 10: Branding for Success

Brands that have value are considered assets.

Page 11: Branding for Success

@dsmy

Assets are built over time by ignoring short term distractions in favor of a much bigger

long term vision and strategy.

Page 12: Branding for Success
Page 13: Branding for Success

What are your skills? What are you known for?

Where can you provide the most value?

Page 14: Branding for Success

Thanks!

@dsmy

@sevenality