branded content - mag advertising · text slide without subtitle digital branded content offer 1...

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BrandedcontentGoed Gevoel and Top Santé

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Best of both worlds

Goed Gevoel and Top Santé

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Goed Gevoel and Top Santé

• Together Goed Gevoel and Top Santé reach

• 931.700 net readers and ensure 1.594.000 (MPx) contacts

• Strong connection between readers and their magazine

78% of magazine readers are inspired by the content and are

highly interested in health and well-being

• Ideal context for native advertising

65% of readers are affected by the recommendations and

products shown

Source: CIM 2018, Passion Response Study, Magazine Networks Australia 2016

CIM Press study 2018-2019 - 12+ - readers op paper + digital version

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Branded content

70%of the consumers love to learn about brands/products

through branded content

Native ads generate

more impact+ 40%more attention compared to normal advertisements

+ 38% viewed longer compared to normal advertisements

Source: Content+, The Content Council, Magnetic “Home Truths” 2018 (based on eye-tracking)

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Goed Gevoel and Top Santé

Brandedcontent pack

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Branded content Goed Gevoel and Top Santé

NATIONAL REACH combination

North and South

QUALITATIVE CONTEXT

premium and credible

content

EXPERTISE

leading experts in

well-being/health content

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Thematical approach

EXPERTISE

leading experts in well-being/health

content

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PrintBranded Content Offer

1 page 2 pages 4 pages

Media € 11.600 € 20.000 € 33.000

Technical costs* € 1.650 € 2.800 € 4.600

TOTAL

NA PF**

€ 13.250

€ 12.258

€ 22.800

€ 21.113

€ 37.600

€ 35.080

*Includes concept & project management fee, creation cost & translation

** PF only on media value DPGMedia

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DigitalBranded Content Offer

1 article 3 articles 5 articles

Pageviews 10.000 pageviews 19.200 pageviews 30.000 pageviews

CPV € 1 € 1 € 1

Media € 10.000 € 19.200 € 30.000

Technical costs* € 1.250 € 3.300 € 5.100

TOTAL

NA PF**

€ 11.250

€ 10.500

€ 22.500

€ 21.060

€ 35.100

€ 32.850

*Includes: concept & project management fee, creation cost & translation

** PF only on media value DPGMedia

DPG Media: will be delivered on all World of Women channels

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Contact us!Romina Devuyst

DPG Media

Romina.devuyst@dpgmedia.be

Pascale Biesemans

MAGAdvertising

Pascale.biesemans@magadvertising.be